Influencer Marketing Resources
Learn content creation tips from the experts at Later. Browse our collection of influencer marketing reports, courses, webinars, guides, videos, and worksheets.
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2025 Influencer Marketing Trends & Benchmarks
What does good ROI look like? How much should I pay creators? Your 360-degree view of where creator marketing is headed next.
Free Influencer Media Kit Template
Stand out from the crowd with our free Influencer Media Kit template + how-to guide.
Trident
How Trident worked with Later to leverage micro- and macro-influencers across TikTok and Instagram.
Totino’s
How Totino’s worked with Later to activate TikTok creators and reach Gen-Z gamers.
Ste Michelle Wine Estates
How Ste Michelle Wine Estates scaled social proof with Later to drive cost savings.
Sperry x PFLAG National
How Sperry & PFLAG National partnered with LGBTQ+ creators on TikTok & Instagram using Later.
Spectrum Brands
How Spectrum Brands and Later activated 4 pet brands for a Holly Jolly holiday campaign.
Rosefield
How Rosefield’s influencer marketing strategy, powered by Later, drove 167% ROAS across 7 global markets.
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Reebok x Zumiez
How Later powered Reebok & Zumiez’s first co-collaboration and drove almost 1 million impressions.
Palermo’s Pizza
How Urban Pie & Screamin’ Sicilian leveraged Later to activate TikTok & Instagram creators for #NationalPizzaMonth.
MacKenzie-Childs
How Later & MacKenzie-Childs made holiday magic by pairing creator content with paid media.
Lindt x American Greetings
How American Greetings and Lindt leveraged influencers to drive Mother’s Day sales, powered by Later.
Kroger Precision Marketing
How Kroger Precision Marketing scaled its influencer program to over 300 campaigns in 1 year.
Kraft
How Kraft partnered with Later to drive a double-digit lift in favorability and intent.
JanSport
How JanSport activated TikTok Creators using Later’s influencer marketing platform to amplify Gen-Z brand engagement.
Habit Burger & Grill
How Habit Burger turned a creator-powered food truck tour into a buzz-worthy campaign.
