Insights powering influencer marketing
Explore the research and strategy shaping how modern brands build creator programs that last.
Expert PerspectivesInfluencer Marketing Blog Posts
Why YouTube and Adam W say trust is the #1 creator marketing KPI right now
By Alana Willis10 min read
Most recent articles
Expert PerspectivesData & Research
The influencer rules CMOs are living by in 2026
By Alana Willis9 min read
Later PerspectivesInfluencer Marketing Blog Posts
The yearn for more: How brands can reach Gen Z in their offline era
By Ayushi Merchant, Cindy Zeng, Ella Gardner, and Michael Boyd11 min read
Data & ResearchInfluencer Marketing Blog Posts
Bigger budgets, tighter timelines: the Q4 holiday planning gap
By Sam Lauron7 min read
Science of InfluenceInfluencer Marketing Blog Posts
How creator marketing builds brand visibility in AI search
By Alana Willis12 min read
Later PerspectivesInfluencer Marketing Blog Posts
The full-funnel creator: what YouTube, SharkNinja, and Adam W revealed about the future of creator-led marketing
By Alana Willis9 min read
Later PerspectivesInfluencer Marketing Blog Posts
How top brands are activating creators on TikTok to drive real business results
By Alana Willis8 min read
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Science of influence
Case studies, campaign breakdowns, and culturally relevant thinking
Science of InfluenceInfluencer Marketing Blog Posts
How creator marketing builds brand visibility in AI search
By Alana Willis12 min read
Science of InfluenceInfluencer Marketing Blog Posts
How sports and fitness brands are scoring with creator campaigns
By Sam Lauron9 min read
Science of InfluenceInfluencer Marketing Blog Posts
How enterprise brands are building their AI search infrastructure (and where creators fit in)
By Alana Willis10 min read
Data & research
Reports, benchmarks, and original research on the creator economy
Data & ResearchInfluencer Marketing Blog Posts
How back-to-school became a summer-long creator event
By Sam Lauron7 min read
Data & ResearchInfluencer Marketing Blog Posts
The 2026 World Cup creator gap: Why brands are planning big while creators still aren’t
By Sam Lauron9 min read
Science of InfluenceScience Behind the Campaign
What a Q4 CPG campaign taught us about influencers’ real ROI
By Sam Lauron10 min read
Expert Perspectives
Executive POVs, strategists, and industry voices
Expert PerspectivesInfluencer Marketing Blog Posts
Why YouTube and Adam W say trust is the #1 creator marketing KPI right now
By Alana Willis10 min read
Later PerspectivesInfluencer Marketing Blog Posts
The full-funnel creator: what YouTube, SharkNinja, and Adam W revealed about the future of creator-led marketing
By Alana Willis9 min read
Later PerspectivesInfluencer Marketing Blog Posts
How top brands are activating creators on TikTok to drive real business results
By Alana Willis8 min read