Insights powering influencer marketing
Explore the research and strategy shaping how modern brands build creator programs that last.
Data & Research
The 2026 World Cup creator gap: Why brands are planning big while creators still aren’t
By Sam Lauron9 min read

Most recent articles

Data & Research
The 2026 World Cup creator gap: Why brands are planning big while creators still aren’t
By Sam Lauron9 min read

From LaterExpert Perspectives
AEO is a creator marketing opportunity most brands are missing
By Cameron Miskho9 min read

Science of InfluenceInfluencer Marketing Blog Posts
How 6 fashion brands turned influencer investment into measurable results
By Sam Lauron10 min read


Science of InfluenceInfluencer Marketing Blog Posts
Why brands need to treat creators like the true entrepreneurs they are
By Alana Willis9 min read

Data & Research
Mother’s Day is a $38 billion opportunity: Most brands are missing it
By Sam Lauron10 min read
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Science of influence
Case studies, campaign breakdowns, and culturally relevant thinking

Science of InfluenceInfluencer Marketing Blog Posts
How 5 CPG brands turned influencer investment into measurable results
By Sam Lauron9 min read

Science of InfluenceInfluencer Marketing Blog Posts
How 6 fashion brands turned influencer investment into measurable results
By Sam Lauron10 min read

Science of InfluenceInfluencer Marketing Blog Posts
Top takeaways from the strategists behind Teremana and Alo Yoga
By Alana Willis13 min read
Data & research
Reports, benchmarks, and original research on the creator economy

Data & Research
The 2026 World Cup creator gap: Why brands are planning big while creators still aren’t
By Sam Lauron9 min read

Science of InfluenceScience Behind the Campaign
What a Q4 CPG campaign taught us about influencers’ real ROI
By Sam Lauron10 min read

Data & ResearchInfluencer Marketing Blog Posts
Why 70% of top-performing brands are ditching one-off creator deals
By Sam Lauron7 min read
Expert Perspectives
Executive POVs, strategists, and industry voices

From LaterExpert Perspectives
AEO is a creator marketing opportunity most brands are missing
By Cameron Miskho9 min read

