See it in action
How to prove social media ROI: build a report that answers "is social working?"
Learn how to build reports that prove social ROI and see exactly what's working and where to focus next.
Social media analytics that show what's working.
Turn post, story, and campaign performance into clear insights, so you can see what's driving results.
Get a clearer picture of your performance
Analytics
Start with the metrics that matter
See reach, engagement, and follower growth at a glance, so you always know how your content is landing.
Start tracking
Custom Analytics
Build the dashboard you need
Choose your metrics, date ranges, and platforms that matter most to your business.*
Build your dashboard*Available on the Scale plan. Includes up to two years of historical data.
Campaign Tagging
Connect posts to campaigns
Tag posts by campaign to see how a whole initiative performed, not just one post at a time.
Start tagging
Ready for clearer insights?
Explore all of our social media tools
Competitive benchmarking
Competitor analysis, benchmarking, and social listening in one place.
Explore benchmarking
Social inbox
Manage comments and messages in one social inbox, so you can reply faster.
Explore Social Inbox
Social Workflow
Manage your social media workflow from planning and approvals to publishing, engagement, and reporting.
Explore social workflow
Scheduling
Schedule social media posts across multiple platforms from one visual calendar.
Explore scheduling
Frequently asked questions.
Basic analytics show your performance per platform, while Custom Analytics pulls data from all your connected platforms into one dashboard, so you can filter by platform, profile, post type, and time range. Custom Analytics is only available on Scale plans; other plans can preview the dashboard but need to upgrade to use it.
Yes. Instagram analytics are only available for Business or Creator profiles, and some features, like Audience Analytics, require at least 100 followers.
Campaign tagging lets you group posts under a specific campaign, so you can measure how a whole initiative performed instead of tracking posts one by one. You can filter analytics by tag on any plan, though analyzing tagged content inside Custom Analytics requires a Scale plan.
A social media analytics dashboard brings your performance data from every platform into one view, so you can track what's working without switching between each platform's native app. Later's Custom Analytics dashboard covers Instagram, Facebook, TikTok, Pinterest, and Threads.
Later's basic analytics are included with paid plans, but Custom Analytics– which offers more advanced dashboard with deeper filtering and reporting– is only available on Scale plans. Every plan includes a 14-day free trial to test what's included.