Made You Look

People aren't searching the internet the way they used to. Instead of scrolling through pages of blue links, they're asking questions like "Where's the best place to buy a new fridge?" or "Where should I vacation this year?" The answers they get back aren't coming from brand websites. They're from creator content, reviews, Reddit threads, and community conversations.

While most brands are still optimizing channels they own, AI models are ranking visibility based entirely on what other people say about you. This session is your primer on creator AEO (Answer Engine Optimization) strategy, exploring how brands can build the third-party signals that influence what AI engines surface and recommend.

In this session, we'll cover:

• Owning your brand visibility in AI search: How to pivot from traditional search results to ensuring your brand is the definitive answer when AI models pull recommendations from across the web.

• How creator AEO works: A deep dive into how creator marketing directly influences visibility, recommendation, and discovery in the emerging AI era.

• Closing the trust gap: Why AI models inherently trust third-party community conversations, reviews, and creator content over branded copy and how to seed the web with those trusted signals.

• Your AI search action plan: A practical framework for marketing leaders to measure their share of voice inside AI search engines and optimize their creator spend for algorithmic discovery.