Influencer Marketing Resources
Learn content creation tips from the experts at Later. Browse our collection of influencer marketing reports, courses, webinars, guides, videos, and worksheets.
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2025 Influencer Marketing Trends & Benchmarks
What does good ROI look like? How much should I pay creators? Your 360-degree view of where creator marketing is headed next.
2025 Creator Compensation Trends
What should you pay creators in 2025? We’re sharing all our benchmarks in this free report.
Holiday Influencer Marketing Strategy Guide
Prepare your influencer marketing strategy for this upcoming holiday season.
Free Influencer Media Kit Template
Stand out from the crowd with our free Influencer Media Kit template + how-to guide.
Free Influencer Media Kit Template
Stand out from the crowd with our free Influencer Media Kit template + how-to guide.
Habit Burger & Grill
How Habit Burger turned a creator-powered food truck tour into a buzz-worthy campaign.
Kraft
How Kraft partnered with Later to drive a double-digit lift in favorability and intent.
f'real
How f’real foods partnered with Later to activate TikTok creators to increase engagement and sales.
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American Greetings
How American Greetings & Later Influence™ built a powerful influencer marketing program.
Reebok x Zumiez
How Later powered Reebok & Zumiez’s first co-collaboration and drove almost 1 million impressions.
Rosefield
How Rosefield’s influencer marketing strategy, powered by Later, drove 167% ROAS across 7 global markets.
Spectrum Brands
How Spectrum Brands and Later activated 4 pet brands for a Holly Jolly holiday campaign.
Trident
How Trident worked with Later to leverage micro- and macro-influencers across TikTok and Instagram.
Ste Michelle Wine Estates
How Ste Michelle Wine Estates scaled social proof with Later to drive cost savings.
Bibigo
How Bibigo leveraged creators across tiers and channels to generate influencer content and drive brand affinity.
Palermo’s Pizza
How Urban Pie & Screamin’ Sicilian leveraged Later to activate TikTok & Instagram creators for #NationalPizzaMonth.
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