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Influencer Marketing Resources

Learn content creation tips from the experts at Later. Browse our collection of influencer marketing reports, courses, webinars, guides, videos, and worksheets.

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2025 Influencer Marketing Trends & Benchmarks

What does good ROI look like? How much should I pay creators? Your 360-degree view of where creator marketing is headed next.

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2025 Creator Compensation Trends

What should you pay a creator in 2025? We break it down in this free report.

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Holiday Influencer Marketing Strategy Guide

Prepare your influencer marketing strategy for this upcoming holiday season.

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Free Influencer Media Kit Template (opens a new tab)

Stand out from the crowd with our free Influencer Media Kit template + how-to guide.

Image reading Influencer Media Kit Template with graphic of the template being created using photoshop

Free Influencer Media Kit Template

Stand out from the crowd with our free Influencer Media Kit template + how-to guide.

Image reading Influencer Media Kit Template with graphic of the template being created using photoshop

Habit Burger & Grill

How Habit Burger turned a creator-powered food truck tour into a buzz-worthy campaign.

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Kraft

How Kraft partnered with Later to drive a double-digit lift in favorability and intent.

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f'real

How f’real foods partnered with Later to activate TikTok creators to increase engagement and sales.

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American Greetings

How American Greetings & Later Influence™ built a powerful influencer marketing program.

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Reebok x Zumiez

How Later powered Reebok & Zumiez’s first co-collaboration and drove almost 1 million impressions.

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Rosefield

How Rosefield’s influencer marketing strategy, powered by Later, drove 167% ROAS across 7 global markets.

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Spectrum Brands

How Spectrum Brands and Later activated 4 pet brands for a Holly Jolly holiday campaign.

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Trident

How Trident worked with Later to leverage micro- and macro-influencers across TikTok and Instagram.

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Ste Michelle Wine Estates

How Ste Michelle Wine Estates scaled social proof with Later to drive cost savings.

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Bibigo

How Bibigo leveraged creators across tiers and channels to generate influencer content and drive brand affinity.

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Palermo’s Pizza

How Urban Pie & Screamin’ Sicilian leveraged Later to activate TikTok & Instagram creators for #NationalPizzaMonth.

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