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The Business of Influence: 2025 Creator Compensation Trends

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The reality of creator pay

In this report, we dive into responses from 1,005 U.S.-based creators who make either a full-time or part-time living from producing branded content across various platforms.

Here’s what you’ll learn:

  • Who 2025’s creators are and how they make their money

  • Compensation breakdown across platforms like Instagram, TikTok, and beyond

  • Best practices for working with creators and how brands can build better, higher-impact partnerships


The state of the creator economy in 2025

The creator economy isn’t slowing down—it’s evolving at the speed of social, and 2025 will mark a shift in how creators work, charge, and collaborate with brands.

Every insight in this report is backed by a thoughtful, transparent research process. We surveyed 1,005 creators from Later’s creator network and broader creator community. The goal? To capture a wide range of voices across income levels, industries, and audience sizes—and make sure our findings reflect the real state of the creator economy.


Created by Pros

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Later Team

@latermedia

Later's team of social media experts have a wealth of experience in creating content for various channels, partnering with creators, and developing social strategies for brands around the world. From YouTube to Instagram; blog posts to newsletters; courses to reports, Later has got you covered with the latest social media trends, tips, and resources to help your brand grow.


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