This is an h2 heading
Habit Burger & Grill, already beloved by loyal fans, recognized a major opportunity: They needed to grow awareness beyond their existing customer base. Their goal was to reach new burger-loving audiences who hadn’t yet experienced their award-winning Charburger—and turn casual fans into devoted ones.
Fresh off being crowned the #1 burger in the U.S. by USA Today 10Best, Habit saw the Big Game weekend as the perfect moment to turn national buzz into real-world impact. But how could a regional brand make waves during America’s most saturated advertising moment?
The answer: Hit the streets with burgers, creators, and a whole lot of fan energy.
This is the internal CTA header.
Watch Now"This is my testimonial for Later."
Jack Lettenmair
Director of Brand & Product, Habit Burger & Grill
This is another heading 2
This is the content for this section.
This is a heading 3
“Hiring Later is one of the best decisions we’ve ever made.”
This campaign was a sprint. Briefed just days before kickoff, Later’s Services team had 72 hours to contract creators, coordinate travel, and deploy two team members on-site. The on-the-ground crew handled everything from content capture to creator logistics, while the rest of the team provided 24/7 support from afar.
The result? A seamless campaign rollout and a burger truck that didn’t miss a beat.
Winning plays, real results testing testing
678
Influencers
150+
Posts Shared
30+
Boosted Posts on Multiple Platforms
Habit didn’t just show up for the Big Game—they made it their own. “Operation: Find the #1 Burger Fan” turned a food truck tour into a creator-powered moment that stole the spotlight on one of the most competitive weekends in marketing.
By teaming up with creators who know how to connect with fans—and leaning on Later’s Services team to move fast—Habit Burger & Grill delivered a campaign packed with flavor, energy, and impact. More than just driving results, this activation positioned the brand at the center of a major cultural moment, building brand awareness and reinforcing Habit’s place in the conversations customers care about most.
The takeaway? You don’t need a commercial to make noise—you just need the right people, the right plan, and a whole lot of Double Charburger confidence.