On-Demand Webinar
Behind the Burger: How Habit and Later Cook Up Winning Creator Campaigns
What you'll learn
Pull up a seat for a behind-the-scenes look at the flavorful collaboration between Habit Burger & Grill and Later. In this fireside chat-style conversation, we’ll take you inside the strategy, creativity, and results of our partnership—from ideation to execution.
You’ll hear directly from both brand and platform as we unpack what it takes to build impactful, scalable creator campaigns in the fast-casual space.
Whether you're managing a franchise brand or just hungry for creative inspiration, this is a session worth savoring.
What You’ll Learn
How to build long-term trust between brand and platform partners
How to get leadership buy-in for bold creator marketing campaigns
What it’s really like working with Later as your influencer partner
How Habit Burger & Grill took over the The Big Game
Meet the Speakers
Hosts
Jack Lettenmair
Director of Brand Marketing at Habit Burger & Grill
Jack leads the entire Brand & Product Marketing team across Insights, Product Calendar, Social, PR, Creative, and Comms. Before Habit, Jack spent 8 years at Collider Lab as a strategic consultant for more than 20 brands across Fast Food, Fast Casual, Consumer-Packaged Goods, Technology/Software, Health/Wellness, Vitamins/Supplements, Baby Food, Dog Food, Home Improvement, and various other industries in the U.S. and internationally.
Meghan Morasan
Associate Director of Client Strategy @ Later
As someone on the cusp of Millennial and Gen Z - she's witnessed the growth and impact of influencer marketing first-hand, from bloggers to Vloggers, Vine to TikTok and everything in between. As an associate director on Later's strategy team, with nearly a decade of industry experience, she consistently draws inspiration from first-hand career experiences around the shift in brand expectations and strategies in how brands define, leverage, and measure influencers across various industries.
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