Calling all creators: TikTok is officially rewarding top-performing videos with real payouts through its Creator Rewards Program—the revamped version of the original Creator Fund.
If you've been thinking about growing your TikTok presence, this is your sign. We're breaking down how TikTok’s latest monetization program works, who’s eligible, and—most importantly—how to start getting paid.
What is the TikTok Creator Fund?
Originally launched as the Creator Fund in 2020, TikTok has since evolved its payout system into the Creator Rewards Program—offering bigger earnings and more transparent metrics.
With creators at the heart of the platform, TikTok’s new model is designed to better support storytellers who consistently produce original, high-performing content.
With an initial investment of $200M, TikTok says they are committed to doling out $1B over the next three years to allow creators to earn a livelihood from the video-sharing app.
And while they've kept their payout structure low-key, the general idea is that eligible creators with high-performing content = $$$.
Note: Monetizing on social media can feel confusing—but it doesn’t have to be. Mavely's TikTok monetization requirements guide covers all the key eligibility rules across major platforms, and how to start earning with affiliate marketing right away.
How Does the TikTok Creator Fund Work?
It’s simple: the more original and engaging your content, the more you can earn.
Payouts are based on a mix of performance factors like:
Number of views
Engagement rates
Content originality
Adherence to community guidelines
Videos that meet these standards earn higher RPM (revenue per thousand views), with funds appearing in your dashboard three days after viewership and available for withdrawal once your balance hits $50.
So whether you’re an educator, dancer, or artist, the TikTok Creator Rewards Program gives creators the opportunity to turn their creativity into a career.
At the moment, there's no limit to the number of creators that can join — the more the merrier! Keep scrolling to learn how to apply to the TikTok Creator Rewards Program, below.
DID YOU KNOW: You can plan and schedule your TikTok videos in advance with Later — get started today.
Who is Eligible for the TikTok Creator Fund?
In order to be considered eligible for the TikTok Creator Rewards Programs, you’ll need to meet a couple of baseline stipulations below:
To join TikTok’s Creator Rewards Program, you must meet these requirements:
Be at least 18 years old
Live in an eligible region (e.g., U.S., U.K., Germany, France, Italy, Spain, South Korea, Japan)
Have at least 10,000 followers
Have at least 100,000 video views in the last 30 days
Create original videos that are at least one minute long
Maintain a public account that complies with TikTok’s Community Guidelines and Terms of Service
How to Apply to the TikTok Creator Fund: A Step-by-step Guide
If you meet all of TikTok's requirements, applying for the Creator Rewards Program is super simple. Here's how to do it:
First, tap the hamburger icon in the top right corner of your profile and head to "Creator tools."
Next, tap “Creator Fund." Then, confirm that you are over the age of 18, and be sure to read and accept the TikTok Creator Fund Agreement.
All that’s left to do is sit tight and wait for TikTok to notify you when they’ve made their decision.
NOTE: Don’t get too disheartened if your application is rejected, you can re-apply after 30 days! In the meantime, check out other ways that content creators can make money on TikTok here.
Want to stay up-to-date on the latest social media news and tips? Join over 1M brands and creators when you sign up for our free weekly newsletter, today:
How Much Does the TikTok Creator Fund Pay?
Under the original Creator Fund, payouts were minimal—often less than a few cents per thousand views.
But with the Creator Rewards Program, earnings are significantly higher.
While rates can vary, many creators now earn $0.40 to $1.00 per 1,000 views, depending on performance. That means a million-view video could earn hundreds of dollars—substantially more than before.
And because the Creator Fund “pot” is always fluctuating — based on the way the platform and your videos perform day after day — the dollar amount varies.
Funds will appear in your creator dashboard three days after your views are accrued. You'll then be able to withdraw payments up to 30 days after your video was posted.
With the Creator Rewards Program, TikTok is doubling down on its investment in creators—making it easier (and more rewarding) to monetize your content directly on the app.
If you’re building a consistent presence and sharing original, engaging videos, this is your opportunity to turn creativity into income.
Pro tip: Plan and schedule your TikTok content with Later’s social media management tools. Start your free trial today and take your TikTok strategy to the next level.
