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Alana Willis

Alana Willis

Content Marketing Manager

As Content Marketing Manager at Later, I help brands and creators navigate influencer marketing, social media, and affiliate marketing by combining trend insights with practical strategies.

130 Articles

  • Influencer marketing for insurance brands: a results-first playbook

  • Healthcare influencer marketing: A results playbook for regulated brands

  • Influencer marketing strategy for fintech brands

  • 9 min read

    Aug 4, 2026

    The influencer rules CMOs are living by in 2026

  • 5 min read

    Jul 20, 2026

    What's boosting right now? Your June-August 2026 guide to trending Mavely Boosts

  • 11 min read

    Jul 20, 2026

    Can't-miss events for influencers & creators: September-December 2026

  • 11 min read

    Jul 20, 2026

    How to do affiliate marketing on TikTok in 2026

  • 3 min read

    Jul 20, 2026

    16 free Canva templates to level up your Instagram carousels

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