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Guide

Ratings & Reviews: The Influencer Marketing Guide

Your Guide to Ratings & Reviews

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How to Use Later’s Guide to Ratings & Reviews

  • Learn the key benefits of ratings and reviews 

  • Discover ratings and reviews best practices

  • Explore real-life brand examples of how Later Influence used ratings and reviews to drive conversion


Why Are Ratings & Reviews Important?

Ratings and reviews play a pivotal role in building brand awareness and driving sales. 

According to data from PowerReviews: 

  • 98% of shoppers say reviews are an essential resource when making purchase decisions 

  • 77% of shoppers specifically seek out websites with ratings and reviews

  • 74% of consumers say that ratings and reviews are a key way to learn about products they’ve never purchased before

Grow your business, and download our ratings and review guide today.


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Later Team

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Later's award-winning team has a wealth of experience creating content for brands that want to stay ahead in influencer marketing and social media. Powered by Later EdgeAI, we analyze billions of creator, commerce, and culture signals to deliver insights you can trust and act on today for a better brand tomorrow.


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Learn how to use ratings & reviews in your influencer marketing strategy.