Upcoming Webinar

The Drop Q1 2026: Creator Campaigns Without the Surprises

April 8, 2026 5pm-5:45pm UTC

What you'll learn

Meet Later’s newest features designed to help you spend smarter, scale safely, and run creator campaigns without surprises.

Scaling creator programs shouldn’t mean unexpected risks, hidden performance gaps, or budget surprises—but too often it does.

This session of The Drop focuses on helping you protect your most valuable asset: your brand. Discover how to flag creator partnership risks, manage budget, and track campaign outcomes in real time to run creator programs with fewer surprises and more control.

We’ll also cover how to:

Vet creators against your own brand standards and catch risks before campaigns go live.
Unify paid and organic performance data to finally prove the full ROI of your creator programs.
Track and manage campaign spend in real time so you can course correct before it's too late.

Meet the Speakers

Hosts

Shannon Croy

Senior Product Marketing Manager, Later

Shannon is fascinated by how people make decisions and how social influence shapes behavior, a lens she brings to everything from product marketing to her weekend projects. At Later, she leads the charge on bringing new products and features to customers, turning complex ideas into experiences people actually want to use. When she's not solving hard problems at work, you'll find her on the mountain, at the park, or convinced that this sewing project will finally go according to plan.

Sammy Martin-Cornell

Account Lead, Enterprise Software & Services, Later

Sammy is passionate about the intersection of creativity, strategy, and performance, and how influencer marketing can turn authentic content into measurable business impact. At Later, she's a leader on the Enterprise Client Services team, guiding Account Managers & Coordinators in building strategy-backed, performance-driven creator programs for top brands. Known for her balance of analytical rigor and creative thinking, she’s especially focused on translating insights into actionable strategies that scale. Outside of work, you’ll find her scouring the local thrift store for home decor, organizing her "clo-ffice" (closet-office), or adding another idea to her ever-growing list of creative pursuits.