Made You Look Ep. 2: Celebrity Sells, Community Scales

As the Social and Community Manager at Later, she leads community initiatives and social strategy to connect with creators and brands in meaningful ways. With a background in influencer marketing and creative strategy, she’s passionate about building spaces where creators can grow, learn, and thrive in the digital world.

Before "social media marketer" was a job title, Robyn Nissim was doing the job. While the industry was still betting on TV spots and print campaigns, Robyn walked into a room full of CMOs and told them the truth: the millennial audience had moved to their phones, and the old playbook had expired. Then she proved it, opening brand channels for Michelin and winning a Webby Award on Nissan.

She built Ulta Beauty's first-ever influencer marketing program from zero to over $1M, took Anastasia Beverly Hills to its peak with 24 million Instagram followers, and helped shift Alo Yoga's market presence — boosting organic social to 5% of total business revenue in under a year.

Today, through Social Proof, Robyn helps brands, businesses, and individuals transform social and influencer marketing into measurable, revenue-generating channels. Her current obsession is bringing the B2C playbook to the B2B world as she's aware that most B2B companies are sitting on an untapped goldmine — they just don't know how to crack it!

Matt Anger is Digital Director at Teremana Tequila, leading media, influencer partnerships, CRM, OOH, e-commerce, and the brand’s broader digital transformation. He previously co-founded Hey, Hei, a ready-to-drink gin RTD developed within Anheuser-Busch’s innovation team. Outside of work, Matt enjoys spending time with his pitbull, Amber, and his son, Blake.