The ultimate free social media content calendar template [Google Sheets]

This isn't just a calendar, it's your full content operation in one Google Sheet.

Later's Social Media Content Calendar Template is a free, fully customisable Google Sheets download built for social media managers, content teams, and creators who are ready to plan and execute content with zero chaos.

Map out your entire posting schedule across Instagram, TikTok, LinkedIn, Pinterest, Facebook, YouTube, and more, with columns for platform, content type, caption drafts, hashtags, content pillars, publish date, and post status. Share it with your manager, designer, or copywriter, assign ownership to tasks, and keep everyone aligned from brainstorm to published.

If you've been looking for a free social media content calendar in Google Sheets, this is the one.

What's inside:

•  Monthly calendar view: see your full posting schedule at a glance across all platforms

•  Post detail rows: capture platform, content type, caption draft, hashtags, visual notes, and publish date for every post

•  Content pillar column: map every post to a core strategy theme to keep your content intentional and consistent

•  Status tracker: mark every post as Draft, Ready, Scheduled, or Published so your team always knows where things stand

•  Platform tabs: separate views per channel so your Instagram plan never gets mixed up with your LinkedIn plan

•  Team-friendly: share with anyone, collaborators can edit, comment, and update in real time

↗  Prefer Notion? Download the Notion version of this template here.