Free social media audit worksheet [Google Slides download]

You can't fix what you haven't looked at. This worksheet makes the audit actually happen.

Later's Social Media Audit Worksheet is a free, fully fillable Google Slides download that guides you through a complete social media audit in a single session.

Split across six structured sections, it covers everything from your profile quality and content performance to competitor analysis, brand consistency, content strategy, and goal-setting, with guide prompts on every field so you know exactly what to look for.

You'll also find Later tips throughout, so you know which tools can help you act on what you find.

Whether you're auditing your own brand or reviewing a client's social presence, this worksheet gives you the framework to go from overwhelmed to clear in one sitting.

What's Inside:

•  Account assessment: evaluate your profile photo, handle, bio, link in bio, highlights, and overall first impression across platforms

•  Current performance: analyse engagement rate, reach, follower growth, audience demographics, and your top-performing content

•  Competitor analysis: compare platform presence, content strategy, and marketing tactics for up to three competitors with built-in prompts

•  Branding: evaluate visual identity, tone, voice, and messaging consistency with a moodboard section for capturing visual direction

•  Content recommendations: map out content pillars, hashtag strategy, CTAs, and fresh content ideas based on your audit findings

•  Goals: set short-term (30-day), medium-term (90-day), and long-term (6–12 months) objectives to guide your next phase of growth