Shot list template for content creation [free Google Sheets link] | Later

The difference between a smooth shoot day and a chaotic one? A shot list.

Later's Shot List Template is a free Google Sheets download that gives content creators, social media managers, and marketing teams a single place to plan, brief, and track every shot before and during a filming day.

Each row covers a single shot with columns for status, shot type, campaign phase, platform destination, deliverable format, creative concept, model or talent, script link, and production notes, so nothing gets missed and everyone on set knows exactly what they're filming and why.

Whether you're planning a brand shoot, a content batch day, or a full product launch campaign, this shot list template keeps your production organised from pre-production through to delivery.

What's Inside:

•  Status tracking: mark every shot as To Do, In Progress, Done, or Blocked with a single dropdown, updated in real time on shoot day

•  Shot type: specify whether each shot is iPhone photo, iPhone video, camera photo, camera video, drone, or screen recording

•  Phase: align every shot to your campaign timeline, Pre-Launch, Filming Day, Post-Production, Launch, or Post-Launch

•  Platform tags: mark which Later-supported platform each shot is destined for, Instagram, TikTok, LinkedIn, YouTube, and more

•  Deliverable type: note whether the shot will become a Reel, Carousel, Still, Story, UGC clip, BTS clip, Tutorial, or Ad Creative

•  Concept: document the creative idea or visual intention behind each shot so nothing is left to guesswork on the day

•  Model: record who's in the shot or on camera — talent name, handle, or brief

•  Script link: paste a Google Doc link for any scripted, structured, or voiceover-driven content

•  Notes: add wardrobe details, prop lists, location notes, lighting references, or anything else your team needs to know

↗  Prefer Notion? Download the Notion version of this template here.