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Course

TikTok for Brands

Decorative image reading Later Live: TikTok for Brands on purple background

Key Learnings

  • How to make TikTok trends work for your brand

  • What we know about the TikTok algorithm

  • How to get a ton of views (seriously—we’re talking how to go viral)

  • Tips for creating flawless videos, captions, hashtags and more


Brands on TikTok: Why It Matters

It’s never too late to jump on the TikTok train. With 1B+ monthly users worldwide, TikTok continues to top the charts.

Here’s why establishing a TikTok presence matters:

  • Engagement and virality

  • Brand awareness

  • Authenticity and humanization

  • Influencer marketing

  • Massive user base

  • And much more…


Meet the Speakers

Host Speakers

Chrishelle Lim headshot

Chriselle Lim

Co-founder and CMO at bümo@chrisellelim

Chriselle Lim is a content creator who shares equal doses of inspiration and reality, never shying away from showing her life as a businesswoman, influencer, and mom. Most recently, Chriselle co-founded bümo, the first co-working space with fully licensed childcare.

Nichole Ciotti headshot

Nichole Ciotti

Co-founder at Storyluxe@nichole.ciotti

Nichole Ciotti is the co-founder of the popular templates and filters app, Storyluxe. She is well known for creating fashion and lifestyle content on Instagram and TikTok. Nichole has partnered with many of the world’s top fashion and beauty brands, including Nike, L’Oreal, Urban Outfitters, Nordstrom, Adidas, and more.

Seth Obrien headshot

Seth Obrien

Beauty Influencer@sethobrien

Beauty influencer Seth Obrien quickly went viral on TikTok for his makeup tutorials and comedy videos, and now has over 5.4 million followers on the app. Seth’s goal is to create a community where all viewers feel welcome and comfortable to express their true selves.

Sawyer Hartman headshot

Sawyer Hartman

Filmmaker & Vlogger@sawyerhartman

Sawyer is a filmmaker and YouTube creator, known for his cinematic travel films & comprehensive camera tutorials. Over the last 10 years, Sawyer has gained 1.9 million subscribers on YouTube and continues to spread his reach to all other social platforms as well.

Nathan Allebach headshot

Nathan Allebach

Creative Lead at Steak-Umm and Brand Expert@steakumm

Nathan Allebach is the social media manager for Allebach Communications and the current creative lead for Steak-umm Meats. He specializes in personifying brands, primarily through Twitter and TikTok, as well as writing about internet culture trends.


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