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News, updates and releases about Later, the social media marketing platform & link in bio tool.

Latest News

Later Launches AI-Powered Brand Suitability Insights to Help Marketers Confidently Activate the Best-Fit Creators

Later announces the launch of its AI-powered Brand Suitability Insights, a robust, enterprise-ready solution designed to help marketers evaluate creators with clarity, confidence, and speed.

Later Brand Suitability

‘Fall Curriculum’ Trend: 5 Ways Gen Z Is Embracing Structure

Ryan Bonnici weighs in on a new productivity trend known as the “fall curriculum” that is going viral on TikTok.

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Even with a new U.S. TikTok deal in sight, marketers feel uneasy

Later CEO Scott Sutton discusses the implications of the pending TikTok deal with U.S. investors.

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7 Biggest Risers and Fallers on New ‘Most Influential Creators’ List

Later CEO Scott Sutton discusses Rolling Stone's 2025 Most Influential Creators list with Newsweek.

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Later Partners with Snap Inc., Delivering the Industry’s Most Comprehensive Integration for Social and Influencer Marketing

New integration streamlines creator discovery, campaign management, and Snapchat publishing.

Later Launches AI-Enabled Social Listening Tool & Enterprise Solutions

Our next step to building the first-ever Social Revenue Platform.

Thumbnail image for Later Social Listening press release

Press Releases

  • Later Launches AI-Powered Brand Suitability Insights to Help Marketers Confidently Activate the Best-Fit Creators (opens a new tab)

    Later announces the launch of its AI-powered Brand Suitability Insights, a robust, enterprise-ready solution designed to help marketers evaluate creators with clarity, confidence, and speed.

    Later Brand Suitability
  • Later Debuts Exciting New Features for Social Media Marketers During Quarterly Showcase "The Drop" (opens a new tab)

    Announcement of The Drop, Later's new quarterly showcase of the latest product innovations, presented by the product experts building them, where customers get a firsthand look at what's new and what's next on the Later platform.

    The Drop: What's New at Later
  • Later Introduces Mavely Boosts, Giving Creators Real-Time Access to 3X Commission Opportunities (opens a new tab)

    Mavely Boosts gives creators of all sizes access to increased commissions with no approvals or minimum follower requirements.

    Later Introduces Mavely Boosts thumbnail
  • Later Partners with Snap Inc., Delivering the Industry’s Most Comprehensive Integration for Social and Influencer Marketing (opens a new tab)

    New integration streamlines creator discovery, campaign management, and Snapchat publishing.

    Later Partners with Snap Inc., Delivering the Industry’s Most Comprehensive Integration for Social and Influencer Marketing thumbnail

Awards

  • Technology Fast 500 2021 North America Deloitte Award
  • Techonology Fast 50 2021 Canada Winner Deloitte Award
  • The Globe and Mail 2021 Report on Business Canada's Top Growing Companies Award
  • University of British Columbia Science Co-op Top Employers Award

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