Later vs. Hootsuite
Later vs. Hootsuite: the best social platform built for visual-first teams
Plan campaigns visually, collaborate on content, publish across channels, and understand what’s working—all in one workflow. Later plans start at $18.75/month, while Hootsuite starts at $99 per seat.
LATER VS. HOOTSUITE
Why teams switch from Hootsuite
Seats come with the plan
Hootsuite charges per user starting with the first seat, so a three-person team pays $297 a month. Later Growth includes two users at $37.50, and Scale includes four.
See your feed before you post
Preview and rearrange your Instagram grid with the visual planner, then plan the full campaign across your calendar. Hootsuite shows you a calendar, not your grid.
Grow with creator partnerships
Find and collaborate with creators inside Later. Hootsuite doesn't offer creator tools.
Features | Later Social | Hootsuite |
|---|---|---|
| Free plan | ||
Learn more about Later's Social Media Scheduling Platforms | ||
Learn more about Later's Content Creation Tools | ||
Learn more about Later's Hashtag Suggestions Tool | ||
Learn more about Later's Content Creation Tools | ||
Learn more about Link in Bio by Later | ||
Learn more about Link in Bio by Later | ||
Learn more about Later for Creators | ||
Learn more about Later Social Media Publishing | ||
Learn more about Later's Social Media Schedulers | ||
Learn more about Later's Best Time to Post on Instagram Tool and Later's TikTok Scheduler | ||
| Reply to Facebook and Instagram DMs | ||
Learn more about Later's Hashtag Suggestions Tool | ||
| Team collaboration tools | ||
| Approval workflows | ||
| Social listening | ||
Learn more about Later's Content Creation Tools | ||
Learn more about Later's Instagram Scheduler | ||
Learn more about Later Analytics |
| |
Learn more about Later's Help Center | Help Center, E-mail (help from a real human!), Chat Support, Social Support | Help Center, E-mail |
Last updated April 2025
LATER VS. HOOTSUITE
Three reasons to choose Later
Plus, try any Later plan for free.
1.
Create and publish faster
Later drafts captions with an AI caption writer, generates content ideas when you're stuck, and auto-publishes to eight platforms from one media library. Hootsuite charges per seat before you publish a single post.
2.
Visualize campaigns, not just posts
Later shows how your whole campaign comes together, grid, media, and all, before anything goes live. Hootsuite shows you a content calendar.
3.
Know what to publish next
Later connects analytics, Link in Bio, and listening so every post is informed by the last one. Hootsuite reports on what happened.
Over 7 million people use Later. Here’s why:
"Later’s TikTok auto publish is a game-changer. With two kids, I could never sneak in time to post. Now I can reliably post at peak times—PLUS, Later’s analytics allows me to reach peak viewership across all my platforms."
Kate Talcott
@splatter.and.bloom
Kate Talcott, Founder - Splatter & Bloom
QUESTIONS? WE’VE GOT ANSWERS
Frequently asked questions
Yes. Later covers the same core scheduling and analytics as Hootsuite, and adds visual-first planning, creator collaboration tools, and a flat plan that includes multiple users. Teams switch to Later for lower cost and a more visual workflow.
Yes. Later starts at $18.75 a month on the Starter plan. Hootsuite starts at $99 per seat per month, so the cost multiplies with every user you add. A three-person team pays around $297 a month on Hootsuite's entry plan before unlocking advanced features.
Later includes a visual Instagram grid planner, first-comment hashtags, creator and brand collaboration tools, and UGC search. Hootsuite doesn't offer these.
No. Hootsuite offers a trial but no permanent free plan. Later offers a 14-day free trial across all plans.
Later. A 3-person team pays $41.25 a month on Later's Growth plan, which includes 2 users plus one added seat at $3.75. The same team pays $297 a month on Hootsuite's entry plan, because Hootsuite charges per seat from the first user. Agencies managing multiple client accounts save the most.
What’s the best social media marketing platform for you?
Learn why over 7 million people use Later Social every day.