Later vs. Hootsuite
Later vs. Hootsuite: the best Hootsuite alternative for growing teams
Plan campaigns visually, publish across channels, and see what's working — all in one place. Later starts at $18.75/month. Hootsuite starts at $99/month per user.
Later vs. Hootsuite
Why teams switch from Hootsuite
Seats come with the plan
Hootsuite charges per user starting with the first seat, so a three-person team pays $297 a month. Later Growth includes two users at $37.50, and Scale includes four.
See your feed before you post
Preview and rearrange your Instagram grid with the visual planner, then plan the full campaign across your calendar. Hootsuite shows you a calendar, not your grid.
Find and collaborate with creators, right in Later
Later's Creator & Brand Collabs lets you discover creators, manage partnerships, and handle your entire social strategy without switching tools. Hootsuite doesn't offer anything like it.
COMPARE PLATFORMS
Later vs. Hootsuite
$18.75/month vs. $99/month/user. You do the math.
Features | Later | Hootsuite |
|---|---|---|
Starting price | $18.75/month | $99/month/user |
Native drag-and-drop Instagram grid planner | ||
Unlimited media storage | ||
Built-in Link in Bio tool | ||
UGC collection from tags and mentions¹ | ||
Creator and brand collaboration hub | ||
UGC search and curation | ||
Native affiliate link creation | ||
Best Time to Post for Instagram and TikTok | ||
Snapchat Stories and Spotlight scheduling |
¹ Available on Growth and Scale. Annual billing shown.
Later vs. Hootsuite
Three reasons to choose Later
Try any plan free for 14 days.
1.
Create and publish faster
Later drafts captions with an AI caption writer, generates content ideas when you're stuck, and auto-publishes to eight platforms from one media library. Hootsuite charges per seat before you publish a single post.
2.
Visualize campaigns, not just posts
Later shows how your whole campaign comes together, grid, media, and all, before anything goes live. Hootsuite shows you a content calendar.
3.
Know what's working — and what to do next
Later's analytics show you which posts drive the most engagement, your best times to post, and how your audience is growing. Less guessing, more publishing with purpose.
Over 7 million people use Later. Here’s why:
"Later’s TikTok auto publish is a game-changer. With two kids, I could never sneak in time to post. Now I can reliably post at peak times—PLUS, Later’s analytics allows me to reach peak viewership across all my platforms."
Kate Talcott
@splatter.and.bloom
Kate Talcott, Founder - Splatter & Bloom
QUESTIONS? WE’VE GOT ANSWERS
Frequently asked questions
Yes. We cover the same core scheduling and analytics as Hootsuite, and go further with a visual Instagram grid planner, creator collaboration tools, and UGC search — features Hootsuite doesn't offer. Teams switch for lower cost and a workflow built around how content actually gets made.
Yes. We start at $18.75 a month on the Starter plan. Hootsuite starts at $99 per seat per month, so the cost multiplies with every user you add. A three-person team pays around $297 a month on Hootsuite's entry plan even before unlocking advanced features.
We include a visual Instagram grid planner, first-comment hashtags, creator and brand collaboration tools, and UGC search — none of which Hootsuite offers.
No. Hootsuite removed its free plan and only a trial is available. We offer a 14-day free trial across all plans.
We are. A 3-person team pays $41.25 a month on our Growth plan, which includes 2 users plus one added seat at $3.75. The same team pays $297 a month on Hootsuite's entry plan, because Hootsuite charges per seat from the first user. Agencies managing multiple client accounts can add social sets at $11.25 each instead of paying Hootsuite's per-seat rate for every team member.
What’s the best social media marketing platform for you?
Learn why over 7 million people use Later Social every day.