On-Demand Webinar
How to Attract Your Target Audience
What you'll learn
If you want to drive real sales through your affiliate links, understanding your target audience is one of the most important things you can do as a creator.
In this lesson we explain why focusing on the right audience matters more than chasing vanity metrics like likes or follower count. Instead, successful affiliate creators focus on attracting people who are actually interested in their content—and more likely to click links and make purchases.
You’ll also learn how to analyze your existing audience using social media insights, how buying behavior in your Later dashboard can reveal what your audience prefers, and how keywords and SEO help you attract new followers who are already searching for content in your niche.
If you want to grow an audience that engages, clicks, and buys, this lesson will show you where to start.
Meet the Speakers
Host
Shauna Hollinger
Creator Education Manager at Mavely
Shauna leads strategic education initiatives to help affiliate creators scale with confidence. With years of experience as a Senior Account Manager overseeing high-performing creators, Shauna has played a key role in driving millions in affiliate revenue. She now leads webinars and trainings that equip creators with the tools and strategy to grow their affiliate income and turn content into consistent sales. Her work is grounded in data, clarity, and a deep understanding of what actually drives conversion.
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