On-Demand Webinar
The Importance of Owned Channels for Affiliate Creators
What you'll learn
What if you could reach your entire audience without worrying about the algorithim?
That’s the power of owned channels!
In this video, we break down what owned channels are, why they matter for affiliate creators, and the two channels you should focus on first: email marketing and blogs.
If you rely on Instagram, TikTok, or Facebook for affiliate income, this lesson will help you understand how to protect your audience, reduce risk, and build more sustainable income over time.
In this video, you’ll learn:
What an owned channel is (and how it’s different from social media)
How blogs create long-term, passive affiliate income
What you need to start building an email list
Simple blog content ideas that drive affiliate sales
How email, blogs, and social media work together
Meet the Speakers
Host
Shauna Hollinger
Creator Education Manager at Mavely
Shauna leads strategic education initiatives to help affiliate creators scale with confidence. With years of experience as a Senior Account Manager overseeing high-performing creators, Shauna has played a key role in driving millions in affiliate revenue. She now leads webinars and trainings that equip creators with the tools and strategy to grow their affiliate income and turn content into consistent sales. Her work is grounded in data, clarity, and a deep understanding of what actually drives conversion.
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