On-Demand Webinar
How to Plan Your Back to College Affiliate Strategy
What you'll learn
Back-to-College is a major shopping season with weeks of opportunities for affiliate creators to earn.
In this session, we break down what today's shoppers are looking for, how buying behavior changes throughout the season, and how to build an affiliate strategy that helps you stay relevant long after move-in week.
You'll leave with a practical approach you can apply throughout the Back-to-College season and beyond.
What You'll Learn:
➡️ Why Back-to-College is a major affiliate opportunity
➡️ How shoppers make buying decisions
➡️ How to plan your affiliate strategy around shopper behavior
➡️ Your Back-to-College strategy for the weeks ahead
You'll leave with a repeatable strategy for identifying seasonal opportunities, planning your affiliate approach, and putting it into action right away.
Meet the Speakers
Hosts
Shauna Hollinger
Creator Education Manager at Mavely
Shauna leads strategic education initiatives to help affiliate creators scale with confidence. With years of experience as a Senior Account Manager overseeing high-performing creators, Shauna has played a key role in driving millions in affiliate revenue. She now leads webinars and trainings that equip creators with the tools and strategy to grow their affiliate income and turn content into consistent sales. Her work is grounded in data, clarity, and a deep understanding of what actually drives conversion.
Olivia Abbott
Olivia Abbott is an Influencer Development Specialist at Later, where she focuses on activating new creators and helping them grow on the platform. She works closely with creators to build strong monetization habits, navigate Later's affiliate tools, and scale their performance over time. Through hands-on support and tailored guidance, Olivia helps creators establish a solid foundation for long-term success.
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