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Customer Case Studies

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How Urban Pie & Screamin’ Sicilian leveraged Later to activate TikTok & Instagram creators for #NationalPizzaMonth.

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Products Used

The Objective

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To promote its Cultural Celebrations collection and drive traffic to its website, American Girl leveraged influencers to generate repurposable holiday content using the hashtags #AGCulturalCelebrations and #MyAmericanGirl. The end goal was to encourage purchasing decisions among consumers.

Instagram Posts by @poshwithpolly, @irenesarah and @allthingsnat

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