One Platform to Manage Client Socials at Scale
When you’re managing multiple brands and wearing every social hat — strategist, creator, community manager, and analyst — the right tools make all the difference. That’s exactly how Gabriela Ramirez (Gabi), a Social Media Manager on Later’s Services Team, keeps everything running smoothly.
For clients with limited bandwidth, she leads the full strategy: planning campaigns, creating content, publishing across platforms, and reporting on performance. Her workflow mirrors a modern agency’s — fast-moving, insight-led, and highly collaborative.
With Later, she doesn’t have to juggle tools or dig through emails. Everything happens in one place: scheduling, approvals, analytics, and listening.
“I’m the strategist, creator, analyst, even the hand model. Later helps me do it all — and stay organized while I’m at it.”
Gabi Ramirez
Social Media Manager at Later
Spotting What Matters with Social Listening
Later’s Social Listening helps the team stay ahead of what matters — from emerging trends to audience sentiment shifts. Gabi uses Future Insights to monitor conversations beyond direct mentions, ensuring content stays timely and aligned with evolving interests like hydration, wellness, and seasonal trends.
With Brand Health monitoring, she tracks how conversations shift week to week, identifying early signals of changing audience perceptions. Competitive Benchmarking adds another layer, comparing her brands’ presence and engagement against industry peers, helping her pinpoint opportunities to differentiate.
“Social Listening helps me understand how people are actually talking about topics—not just the brand. It’s how I stay plugged in to rising trends and make sure our content speaks to what people care about at that moment.”
Gabi Ramirez
Social Media Manager at Later
Planning Ahead — and Staying Flexible
With Later’s drag-and-drop Calendar View, Gabi maps out 2–6 weeks of content at a time. She layers in Later created content, UGC, creator deliverables from Later Influence, and trending content — all in one shared view that makes it easy to spot gaps and shift gears when needed.
The calendar becomes a source of truth across clients. And when plans evolve (as they always do), she can quickly adapt without missing a beat.
“The Calendar View is where I live. It gives me context to see how all the content fits together — organic, campaign, creator posts — so everything feels cohesive.”
Gabi Ramirez
Social Media Manager at Later
Approvals Made Simple
Later Social’s external approval workflow makes content reviews simple and fast. Gabi shares scheduled posts via a single link — no login required — so clients and execs can review content in context, with media and copy side by side.
This mirrors the in-app experience, allowing stakeholders to add comments directly where they’re needed. For clients without Later accounts, or for quick C-suite visibility, it’s an innovation that removes friction from the process.
Optimizing with Analytics and Competitive Benchmarking
Later’s Analytics give Gabi a clear view of what’s working — from engagement spikes to audience reach and post-level performance. These insights help her refine content strategies, adjust creative direction, and replicate high-performing formats.
Beyond her own content, Gabi uses Competitive Benchmarking to see how her brands measure up against industry peers. This adds crucial context, showing where her clients stand in share of voice and engagement, and highlighting opportunities to stand out in a crowded space.
“We’re always adjusting based on what the data shows — both our own and what’s landing for competitors.”
Gabi Ramirez
Social Media Manager at Later
100% of client content scheduled via Later Social
2–6 weeks of content planned in one streamlined calendar
50+ pieces of content scheduled monthly