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Customer Case Studies

Running Like an Agency with Later Social

How our Services Team uses Later to manage multi-brand strategies with smart workflows and real-time insights.

At a Glance

  • 3

    client social channels managed in 1 platform

  • 100%

    of client content scheduled via Later Social

  • 50+

    pieces of content scheduled monthly

Industry

  • Marketing Agency / Services

Platforms Used

  • TikTok,
  • Instagram
The Objective

One Platform to Manage Client Socials at Scale

When you’re managing multiple brands and wearing every social hat — strategist, creator, community manager, and analyst — the right tools make all the difference. That’s exactly how Gabriela Ramirez (Gabi), a Social Media Manager on Later’s Services Team, keeps everything running smoothly.

For clients with limited bandwidth, she leads the full strategy: planning campaigns, creating content, publishing across platforms, and reporting on performance. Her workflow mirrors a modern agency’s — fast-moving, insight-led, and highly collaborative.

With Later, she doesn’t have to juggle tools or dig through emails. Everything happens in one place: scheduling, approvals, analytics, and listening.

“I’m the strategist, creator, analyst, even the hand model. Later helps me do it all — and stay organized while I’m at it.”

Gabi Ramirez

Social Media Manager at Later


Later Influence™Turn influencer marketing into your #1 revenue generator.Book a Demo
The Solution

Spotting What Matters with Social Listening

Later’s Social Listening helps the team stay ahead of what matters — from emerging trends to audience sentiment shifts. Gabi uses Future Insights to monitor conversations beyond direct mentions, ensuring content stays timely and aligned with evolving interests like hydration, wellness, and seasonal trends.

With Brand Health monitoring, she tracks how conversations shift week to week, identifying early signals of changing audience perceptions. Competitive Benchmarking adds another layer, comparing her brands’ presence and engagement against industry peers, helping her pinpoint opportunities to differentiate.

“Social Listening helps me understand how people are actually talking about topics—not just the brand. It’s how I stay plugged in to rising trends and make sure our content speaks to what people care about at that moment.”

Gabi Ramirez

Social Media Manager at Later

Planning Ahead — and Staying Flexible

With Later’s drag-and-drop Calendar View, Gabi maps out 2–6 weeks of content at a time. She layers in Later created content, UGC, creator deliverables from Later Influence, and trending content — all in one shared view that makes it easy to spot gaps and shift gears when needed.

The calendar becomes a source of truth across clients. And when plans evolve (as they always do), she can quickly adapt without missing a beat.

“The Calendar View is where I live. It gives me context to see how all the content fits together — organic, campaign, creator posts — so everything feels cohesive.”

Gabi Ramirez

Social Media Manager at Later

Approvals Made Simple

Later Social’s external approval workflow makes content reviews simple and fast. Gabi shares scheduled posts via a single link — no login required — so clients and execs can review content in context, with media and copy side by side.

This mirrors the in-app experience, allowing stakeholders to add comments directly where they’re needed. For clients without Later accounts, or for quick C-suite visibility, it’s an innovation that removes friction from the process.

Optimizing with Analytics and Competitive Benchmarking

Later’s Analytics give Gabi a clear view of what’s working — from engagement spikes to audience reach and post-level performance. These insights help her refine content strategies, adjust creative direction, and replicate high-performing formats.

Beyond her own content, Gabi uses Competitive Benchmarking to see how her brands measure up against industry peers. This adds crucial context, showing where her clients stand in share of voice and engagement, and highlighting opportunities to stand out in a crowded space.

“We’re always adjusting based on what the data shows — both our own and what’s landing for competitors.”

Gabi Ramirez

Social Media Manager at Later


The Results
  • 3 client social channels managed in one platform

  • 100% of client content scheduled via Later Social

  • 2–6 weeks of content planned in one streamlined calendar

  • 50+ pieces of content scheduled monthly

Later Influence™Turn influencer marketing into your #1 revenue generator.Book a Demo
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