Managing Social In-House
With thousands of brands using Later to power their content strategy, it only makes sense that we do the same. Our in-house social team uses Later Social to manage all things content—from planning campaigns and crafting posts to engaging with our community in real-time.
Chantal Hermetz, Social Media Manager, and Kayla Monis, Brand Marketing Manager, collaborate closely to support Later’s multi-channel presence while staying nimble, on-brand, and deeply tapped into culture. They also rely on Later Social to stay organized across both the Mavely and Later brands—ensuring consistent messaging and a seamless workflow, no matter the account.
“Having everything in one place — content, analytics, scheduling — is a huge time-saver. Later Social helps ensure our messaging stays consistent across channels, even as we move fast.”
Kayla Monis
Brand Marketing Manager at Later
Listening First
Before the team even begins planning, they turn to Later Social’s social listening insights. By monitoring conversations and content trends in the industry, they’re able to identify emerging themes and understand how creators, customers, and competitors are showing up online.
“Social Listening helps us gut-check our ideas. Are people actually talking about this? Is it resonating? It’s a key part of how we stay plugged in.” – Chantal Hermetz, Social Media Manager at Later
These insights help shape everything from campaign direction to content tone, ensuring Later’s voice feels timely, relevant, and reflective of the social landscape.
“Beyond just tracking our own mentions, I use Social Listening to see how competitors and creators are showing up online. It’s super valuable for spotting gaps and making sure Later’s brand stays differentiated and culturally relevant.”
Chantal Hermetz
Social Media Manager at Later
Planning with Purpose
Every quarter, the team kicks things off with a brainstorm—pulling insights from marketing, product, and their social listening research. From there, they map out campaigns directly in the Later Social Calendar, layering in tentpole moments like launches, cultural trends, and influencer content.
The result? A clear view of what’s coming — and the flexibility to shift on the fly.
“We use the calendar to plan at a high level but also day-to-day. It’s our source of truth.” — Chantal Hermetz, Social Media Manager at Later
Creating Content that Connects
The content production process is collaborative—with Chantal working closely with design, video, and marketing to bring each post to life. From scripting YouTube videos to editing TikToks, the team uses Later Social’s Media Library to centralize assets and reduce back-and-forth.
They also use Saved Captions and Best Time to Post to streamline publishing and maximize reach across Instagram, TikTok, LinkedIn, Pinterest, and more.
Community is Key
Later’s brand voice is built on connection—and the team uses Later’s Social Inbox tool to stay in touch with the community. From replying to comments to engaging in real-time conversations, Social Inbox keeps things fast, personal, and on-brand.
“Engaging with our community is one of the best parts of our job — and Social Inbox makes it so much easier to keep up. We can reply to comments, jump into conversations, and stay organized without it feeling overwhelming.”
Chantal Hermetz
Social Media Manager at Later
Testing, Learning, and Leading by Example
Using Later Social internally means we get to test features, refine workflows, and lead with real experience. It also means we know exactly what our customers need—because we’re using it, too.
200 pieces of content scheduled monthly across Later and Mavely
1 month of content planned in 1 day
20+ competitors tracked with Competitive Benchmarking
8 hours saved per week using Auto Publish and Social Inbox
6+ social channels planned, published, and monitored at once
One platform powering two brands: Later Social ensures alignment across Later and Mavely