Valentine’s Day is the ultimate time to turn up the charm, and who better to help your brand spread the love than influencer couples?
These duos bring the perfect mix of chemistry, creativity, and charisma, making them experts at creating content audiences can’t get enough of.
We’ve rounded up 12 incredible influencer couples from TikTok and Instagram who can help your brand steal the spotlight this season.
Let’s meet the couples who’ll have your audience falling head over heels!
TIP: You can use Later's Creator Marketplace to find the best creators for your Valentine's Day campaigns. Book a demo to learn more!
Table of Contents
#1: Cole and Ari
Col and Ari are a hilarious, tattooed couple bringing DIY vibes and relatable chaos to TikTok.
Whether they’re building epic projects like their porch-turned-catio for their three cats or sharing beauty adventures (hello, lip tattoos), they keep their audience hooked with their authentic, no-nonsense style.
Handle: @heycolanda
Followers: 480.4K on Tiktok
Why You Should Work With Them: Their humor and relatability make them a natural fit for playful, feel-good campaigns across DIY, pets and lifestyle.
#2: Alexa and Maria
Alexa and Maria are a loving couple based in London who share their adventures, travels, and everyday moments with their followers.
From exploring new destinations to capturing quiet, cozy moments at home, they bring authenticity and warmth to every post.
Handle: @alexa_and_maria_2
Followers: 379.4K on Tiktok
Brands They’ve Worked With: Alexa and Maria have partnered with JOVS Official, showcasing their hair removal device in a fun, engaging video.
Why You Should Work With Them: Their relatable, feel-good content and ability to connect with their audience make them an excellent fit for brands in travel, lifestyle, or relationship-focused spaces.
#3: Kev & Bianca
Kev and Bianca are the internet’s favorite couple duo, serving up a steady stream of hilarious pranks, playful banter, and heartwarming moments.
Their followers can’t get enough, often calling them the “cutest, funniest, and best couple” on TikTok.
Handle: @kevnbianca
Followers: 445.6K on Tiktok
Why You Should Work With Them: Kev and Bianca’s mix of humor and authenticity is perfect for brands looking to connect with audiences in a fun and memorable way.
#4: Andy & Michelle
Andy and Michelle are the kind of couple that make marriage look like a non-stop comedy show.
Together for over eight years, this dynamic duo loves to poke fun at the quirks of married life, turning everyday moments into laugh-out-loud TikToks.
Handle: @andy.and.michelle
Followers: 8.1M on Tiktok
Why You Should Work With Them: Andy and Michelle’s ability to find humor in real-life situations makes them a perfect fit for brands looking to showcase relatable, feel-good content.
#5: Cam & Mal
Cam and Mal are the perfect mix of family love and playful romance.
This fun-loving couple shares their adventures as parents to their little one, Addy, while preparing to welcome their second baby.
Handle: @cam.and.mal
Followers: 1.2M on Tiktok
Brands They’ve Worked With: Cam and Mal partnered with Angel Soft to promote their toilet paper in a playful ad that showcased Cam’s “dad on diaper duty” humor.
Why You Should Work With Them: With Valentine’s Day approaching, Cam and Mal’s blend of love, family, and fun creates the perfect opportunity for brands wanting to connect with audiences through heartfelt and relatable storytelling.
#6: Matthew & Paul
Matthew and Paul are a married couple sharing their journey as an interabled pair; Paul is blind, and they navigate life with the assistance of their guide dog, Mr. Maple.
Their content offers a heartfelt glimpse into their daily experiences, from humorous pranks to insightful discussions about accessibility and love.
Handle: @matthewandpaul
Followers: 1.8M on Instagram
Brands They’ve Worked With: Matthew and Paul partnered with Microsoft to showcase how their family subscription to Microsoft 365 helps them create accessible holiday cards with their guide dog, Mr. Maple.
Why You Should Work With Them: Their genuine storytelling and commitment to inclusivity make them ideal partners for brands aiming to connect with audiences on a personal and meaningful level.
#7: Claire & Peter
Claire and Peter are a dynamic couple who embarked on a world trip, sharing their adventures and experiences across various platforms.
Their content includes daily vlogs, travel itineraries, and insights into different cultures, all presented with authenticity and enthusiasm.
Handle: @claireandpeter
Followers: 574K on Instagram
Brands They’ve Worked With: They recently posted about Grab app, personalized to their own preferences and travel stories.
Why You Should Work With Them: Their extensive travel experience and engaging storytelling make them ideal partners for brands in the travel, lifestyle, and adventure sectors.
#8: The Adventure Addicts
Zoe and Kelby, known as The Adventure Addicts, are a dynamic couple based in Lake Tahoe, California.
Their content includes hiking, backpacking, mountain biking, skiing, and climbing, often combining multiple activities to create thrilling experiences.
Handle: @the_adventureaddicts
Followers: 495K on Instagram
Brands They’ve Worked With: Gerber Gear was recently featured in their recipe post, showing how their products performed on a camping trip.
Why You Should Work With Them: Their passion for the outdoors and engaging storytelling make them ideal partners for brands in the adventure, travel, and outdoor gear industries.
#9: Ray & Janny
Ray and Janny are a vibrant couple based in New York City, sharing their love story and daily adventures with their followers.
They've documented significant milestones, including their engagement and wedding planning journey, offering an authentic glimpse into their lives.
Handle: @rayandjanny
Followers: 198K on Instagram
Brands They’ve Worked With: Very much in line with their NY aesthetic, they have collaborated with brands like Equinox, promoting rooftop workout classes with NYC skyline views. They also tagged Dior in a bunch of their pre-wedding posts.
Why You Should Work With Them: Their engaging storytelling and genuine connection make them ideal partners for brands aiming to reach audiences interested in relationships, lifestyle, and urban living.
#10: A Couple Cooks
Sonja and Alex Overhiser are the duo behind A Couple Cooks.
Based in Indianapolis, they share their culinary creations, cooking tips, and the joy of preparing meals together.
Handle: @acouplecooks
Followers: 108K on Instagram
Brands They’ve Worked With: This duo have a long history of brand partnerships, including this one from GreenPan back in 2017.
Why You Should Work With Them: Their focus on wholesome cooking and their engaged community make them excellent collaborators for brands in the food, kitchenware, and health sectors.
#11: Take Us With You
This adventurous micro influencer couple shares their love for exploring the world through their Instagram, filled with stunning photography and travel inspiration.
They focus on hidden gems, off-the-beaten-path destinations, and sharing practical tips for fellow travellers.
Handle: @takeus_withyou
Followers: 25.4K on Instagram
Brands They’ve Worked With: With such strong photography, they make every place and everything look amazing. They frequently tag hotels and products in their posts, hinting at their partnerships.
Why You Should Work With Them: Their dedication to authentic travel storytelling and their ability to inspire wanderlust make them an excellent choice for brands looking to connect with an audience that values exploration and adventure.
#12: Julie & Camilla
Julie and Camilla post on their own profiles, but feature each other a lot as couple influencers.
Their love for each other is respectful and beautiful, often overlapping into family life as a same-sex couple.
They have a baby together and recently shared the excitement of expecting another in May 2025.
Handles: @julievlorenzen and @camillalor
Followers: Julie has 2.3M on Instagram; Camilla has 1.2M
Brands They’ve Worked With: Camilla partnered with Happn in a fun and lighthearted campaign, encouraging her audience to use the app to find love, with the tagline, “I’ve already found my crush, click the link in my bio to meet yours.”
Why You Should Work With Them: Their combined following, family-focused content, and ability to craft compelling stories make them an excellent choice for brands. Whether promoting lifestyle, family, or fashion campaigns, Julie and Camilla know how to create emotional and visual impact.
Feeling Influenced?
Valentine’s Day is the perfect moment to craft campaigns that spark connection, and influencer couples bring the charm, authenticity, and creativity to make it happen.
From heartfelt moments to laugh-out-loud pranks, these creators know how to captivate an audience and keep your brand top of mind.
Ready to turn these partnerships into impactful campaigns?
Later has the expertise to take your Valentine’s Day strategy from idea to ROI. Let’s create something unforgettable.
