Threads is one of the new playgrounds for authentic conversations and meaningful connections, with over 200 million monthly active users and 33 million daily active users.
Meta’s newest platform complements Instagram with a text-first platform that thrives on real talk, creative engagement, and community-building.
If the format sounds a bit like the artist formerly known as Twitter, you won’t be surprised to learn that some people use it as an alternative to X.
Once you have an account, the next step is to grow your Threads following.
Whether you’ve just signed up or have an existing account that never took off, we have tips to help you make it happen.
Table of Contents
11 Proven Tips to Get Followers on Threads
We have a whole tapestry of tips that will weave some magic into your Threads strategy, helping you with how to get followers on threads:
#1: Optimize Your Profile for First Impressions
Your Threads profile is the digital introduction to your brand.
A strong bio and recognizable logo immediately communicate what your business is about and why users should follow.
Whether you’re a retail brand, a nonprofit, or a B2B company, this is your opportunity to make a great first impression.
How to make it work:
Use a consistent logo or branded profile picture that aligns with your Instagram for easy recognition.
Craft a bio that highlights your brand’s value and personality.
Include a call-to-action (CTA) like “Follow for exclusive insights, updates, or offers” and link directly to your website or lead-generating resource.
Here are some of our top tips for writing an Instagram bio; see if they can give you some inspo for Threads.
#2: Post Consistently to Stay Relevant
Consistency builds momentum. Regular posts keep your content fresh in followers’ feeds and signal that your account is active and worth engaging with.
How to make it work:
Start with 3-5 posts per week. If possible, maintain a consistent tone and style to reinforce your brand identity.
Plan posts ahead of time using tools like Later’s Threads Scheduler to stay organized and ensure consistency even on busy weeks.
#3: Hook Your Audience with Irresistible Openers
On Threads, your first line is make-or-break. It determines whether someone engages with your post or scrolls past.
A strong opener grabs attention and encourages users to click “See More.”
How to make it work:
Start with a bold statement, hot take, or question (e.g., “What’s one thing every marketer shouldn’t do? Here’s ours.”).
Avoid generic intros and get straight to the point or lead with intrigue.
#4: Use Tagging Topics to Boost Discoverability
Topics, Threads’ alternative to hashtags, categorize your content, making it easier for users searching for specific themes to find your posts.
Look for the blue, clickable words in posts - those are Topics!
How to make it work:
Use a mix of broad tags (e.g., #Marketing) and niche tags (e.g., #SustainableBrands).
Experiment with different tags over time to identify what brings in the most engagement and visibility.
#5: Engage with Others to Build Relationships
Social media is a two-way street. By engaging with others, you increase your visibility, foster goodwill, and build meaningful connections that often lead to more followers.
How to make it work:
Spend 15–20 minutes daily replying to comments, joining conversations, and engaging with accounts in your niche.
Be authentic in your interactions, because generic comments don’t build relationships.
#6: Analyze Your Performance to Refine Your Strategy
Data removes the guesswork. By analyzing what works, you can focus on strategies that bring the best results while avoiding what doesn’t resonate with your audience.
How to make it work:
Use tools like Later's Threads analytics to track engagement, impressions, and follower growth.
Review your top-performing posts to identify trends in topics, tags, and formats.
Did you know our new Threads Scheduler is the only tool that provides analytics data? Get ahead of the Threads game with a free trial today.
#7: Cross-Promote Your Threads on Other Platforms
Your existing audience on platforms like Instagram, TikTok, or email newsletters is already invested in your content.
Inviting them to Threads could be an easy win.
How to make it work:
Share a CTA on Instagram Stories, like: “We’re posting hot takes on Threads - join the convo here!”
Use email campaigns to introduce your Threads presence with direct links.
#8: Create Shareable and Save-Worthy Content
Posts that get shared or saved have a multiplier effect, exposing your account to new audiences organically.
How to make it work:
Focus on posts that provide value, such as actionable tips, relatable humor, or thoughtful insights.
Encourage sharing by crafting content that aligns with your audience’s interests or pain points.
#9: Collaborate with Influencers or Partner Brands
Collaborations tap into the trust and reach of others’ audiences, driving awareness and credibility for your Threads profile.
How to make it work:
Partner with influencers or brands whose values align with yours.
Cross-promote content or create co-branded posts that highlight the collaboration.
#10: Experiment with Content Formats to Keep Things Fresh
Variety prevents your audience from losing interest. Testing new formats helps you discover what resonates most and keeps your profile dynamic.
How to make it work:
Alternate between short text posts and longer threads.
Track engagement on each format and adjust based on audience preferences.
#11: Focus on Community, Not Just Followers
A loyal, engaged community is far more valuable than a large but passive following.
Threads is designed for conversation and connection, so creating a sense of belonging keeps followers around for the long haul.
How to make it work:
Reply to comments, ask for input, and share stories that make your followers feel like part of your journey.
Prioritize interaction over broadcasting; it’s about building a genuine connection.
6 Brands Crushing It on Threads
To stand out on Threads, why not learn from brands that are already mastering the art of conversation?
We’ve curated some of the best Threads accounts to follow. Here’s a closer look at who’s doing it right, and what you can steal (er, borrow) from their playbooks:
#1: Poppi
Poppi has created a perfect storm of vibrant visuals and cheeky one-liners.
Their Threads content mirrors their brand personality: playful, bold, and refreshingly authentic.
They share memes, quick tips about gut health, and humorous takes on everyday life, all wrapped in their bright color palette.
What you can learn from Poppi:
Lean into your brand’s tone of voice; don’t be afraid to be quirky or fun.
Mix humor with value, like Poppi’s approach to balancing educational posts with relatable memes.
#2: Later
Later (yes, us!) uses Threads to connect directly with social media managers.
Our posts blend actionable advice, industry news, and the occasional laugh-out-loud meme.
By focusing on relatable challenges faced by social pros, Later creates a space where followers feel seen and supported.
What you can learn from us:
Provide value through expertise. Tips, tricks, and insights tailored to your audience’s needs can position you as a go-to resource.
Keep it light and conversational because your audience is human, after all.
#3: Wendy’s
Wendy’s has carried its snarky, sharp-tongued Twitter persona right into Threads, proving that personality is everything.
From hilarious comebacks to topical humor, Wendy’s keeps its audience engaged, entertained, and talking.
What you can learn from Wendy’s:
Have a strong brand voice that can adapt to any platform.
Jump on trends and pop culture moments to stay relevant (and meme-worthy).
#4: HubSpot
HubSpot excels at balancing thoughtful business insights with fun, shareable content.
Their Threads posts often simplify complex marketing concepts into bite-sized nuggets of wisdom, making them accessible to everyone.
What you can learn from HubSpot:
Focus on actionable takeaways. Sharing tips or quick wins ensures your content gets saved, shared, and loved.
Use a conversational tone; even if you’re discussing professional topics, it doesn’t have to feel like a lecture.
#5: Beyond Meat
Beyond Meat has taken a page out of Wendy’s book and written a new page for themselves in the process.
They nail the unhinged humor that other brands have seen success with in the last few years, and we love their unpredictable yet on-brand content.
What you can learn from Beyond Meat:
Don’t be afraid to try new things and integrate humor (and maybe even a little bit of chaos) into your Threads strategy.
#6: Channel 4
The British broadcaster nails the art of blending humor with promotion.
Whether it’s a quick-witted take on a TV show or a self-deprecating meme, Channel 4’s posts feel like they’re written by that one hilarious friend we all wish we had.
What you can learn from Channel 4:
Don’t take yourself too seriously, even when promoting your products or services.
Add humor to your call-to-actions as it makes people want to engage.
Move the Needle with Threads
You now have everything you need to make Threads a standout platform for your brand. Now it’s time to start experimenting, keep the conversations going, and let your brand’s unique voice shine.
The tools are in your hands; it’s time to make them work for you.
As the only social media management tool offering Threads analytics, Later helps you measure what works, use data to refine your approach and grow with confidence.
Start a free trial with Later to schedule your Threads posts and analyze performance.
