Skip to main content

Copied URL to clipboard!

Industry Data

Research-backed insights on the creator economy.

14 Articles

  • 10 min read

    Jan 12, 2026

    How Diversification Strategies Create More Resilient Creator Businesses

    By Sam Lauron

    How Diversification Strategies Are Creating More Resilient Creator Businesses

  • 8 min read

    Jan 8, 2026

    How Creators and Brands can Define AI’s Role in Authentic Content

    By Sam Lauron

    How Creators and Brands can Define AI’s Role in Authentic Content

  • 7 min read

    Jan 7, 2026

    ROI Measurement Will Unlock Influencer Marketing's $40B Future

    By Alana Willis

    ROI Measurement Will Unlock Influencer Marketing's $40B Future

  • 5 min read

    Jan 5, 2026

    Where Are Creator Marketing Budgets Moving in 2026?

    By Sam Lauron

    Where Are Creator Marketing Budgets Moving in 2026?

  • 5 min read

    Dec 16, 2025

    Later Hits $2.4B GMV Milestone, $250M in Creator Payouts

    By Alana Willis

    Later Hits $2.4B GMV Milestone, $250M in Creator Payouts

  • 8 min read

    Dec 12, 2025

    The Infrastructure Shift: What Mature Influencer Programs Looked Like in 2025

    By Alana Willis

    The Infrastructure Shift: What Mature Influencer Programs Looked Like in 2025

  • 7 min read

    Dec 9, 2025

    What Separates Influencer Marketing Leaders from Everyone Else in 2025?

    By Alana Willis

    Later 2025 State of Influencer Marketing Report now available for download

  • 6 min read

    Nov 25, 2025

    Why Creator Autonomy Drives Better Campaign Results

    By Alana Willis

    Why Creator Autonomy Drives Better Campaign Results

Subscribe to Later's newsletter and get the latest news delivered straight to your inbox

Industry Data

Research-backed insights on the creator economy.

Want to keep learning? Checkout The Ultimate Guide to Social Selling