AI-Generated Content Creation: Work Faster & Smarter

Is AI coming for your job? No, but it is coming to improve your work.

Hear us out here.

We all know it can’t replicate the human touch that connects your content with your audience.

What AI does best is improve efficiencies and reduce admin tasks, making more time for creators and marketers to get creative and engage with their audiences.

Here’s what you need to know about AI content creation and how to use its powers for good.

What is AI Content Creation?

AI content creation is the act of integrating artificial intelligence tools and capabilities in the content creation process, from using prompts to produce AI-generated content to integrating it into your workflows.

From blog posts to social media captions to videos, there are AI tools that can help you create high-quality content better and faster.

You can even use it to generate recipes with what you have in your fridge!

When Chat-GPT launched two years ago, in November 2022, many content creators feared that AI would make their roles irrelevant.

However, after learning the constraints of the platforms and how they work, many found that it actually made them more efficient.

So while we don’t recommend AI for start-to-finish content creation, we do recommend using it for things like:

• Drafting social media captions (More on that below!)

• Scheduling social media posts

• Summarizing content

• Recommending content distribution strategies

• Creating graphics

• Outlining and drafting blog posts

Start streamlining your social media management. Sign up for a free trial of Later Social and see how AI-powered tools can help you get ahead.

Will AI Content Creation Tools Replace Content Writers, Social Media Managers, and Marketers?

Short answer: no.

While we will see an increase in brands and solopreneurs using AI-generated tools to create long-form articles, email subject lines, or social media captions, the most effective copy still has a human element to it.

Even AI is aware of its limitations when it comes to creativity and nuance:

Plus, an over-reliance on AI could lead to the same cookie-cutter content or copy that is riddled with errors and plagiarism.

Instead, think of AI content creation tools as a way to generate ideas and optimize your workflow (more on that later).

How AI Helps with Content Creation

Here are some of the biggest benefits of integrating AI into your content creation workflows.

Generating New Ideas

It can be easy to get stuck in a creative rut when you’re coming up with ideas to engage with your audience. 

Artificial intelligence helps you generate new ideas that align with your content pillars, or suggest fun ways to align with the latest memes and trends.

Improving Efficiencies

Before AI, you'd set aside hours on menial yet necessary tasks like outlining a blog post or posting on social.

With the right tools, these things can now be done in a matter of seconds, improving your efficiencies and giving you time back to flex those creative muscles.

Staying Agile

The AI industry is expected to grow by 120% year-over-year.

With industry growth comes new tools and new opportunities to integrate it into your workflow.

By adopting AI now, and finding tools that work best for you, you’ll remain ahead of the curve and ready to fearlessly adopt the next new thing.

Bonus: In 2023, 75% of companies said they were looking to adapt to AI in the next five years. If you’re a freelancer or marketer, establishing yourself as an AI innovator makes you super hireable.

The Best Tools for AI Content Creation

Here at Later, we love using AI to streamline our work.

We don’t gatekeep: here are some of our top tools for content creation.

(Spoiler: Some of them are our own!)

#1: ChatGPT

You know it, you (might) love it, and it's definitely the biggest AI tool out there.

ChatGPT does everything from idea generation to summarizing articles, to writing blog posts. 

With the right prompt, you can set yourself up with topics, outlines, and drafts of written content.

While ChatGPT can generate full pieces, they likely won’t be the most original. As we all know, the human touch is so important to connect with your customers, so editing is required.

And remember to fact-check!

We typically use it for idea generation, outlining, or rephrasing that one sentence that doesn’t sound quite right.

With its new search feature, we’re excited to see how this tool grows and shifts moving forward.

#2: Later’s AI Caption Writer

Take the work out of drafting social captions.

Later’s AI Caption Writer saves you time creating your Instagram content calendar, generating captions that align perfectly with your visuals with one simple prompt.

From there, edit your prompt for new ideas, refine your generated captions, and schedule it to post. 

See how good it is for yourself; try it out with a free trial of Later Social today.

#3: Canva 

Canva makes it easy for anyone to design and create graphics for social, web and beyond.

You can take it one step further with their Magic Design tool, which uses prompts to create graphics that can integrate your own photos, logo, or copy. 

Tip: If you’re posting Canva designs to social media, use Later’s integration to migrate your images and videos directly into your Media Library.

#4: Later’s Hashtag Suggestions Tool

Hashtag research is great for driving reach and engagement; it also takes time.

If you’re feeling #stuck and want insights for the best hashtags for your Instagram post, try Later’s Hashtag Suggestions tool to generate ideas based on your caption.

You can also save your favorite hashtags directly into the platform, ready to schedule into your first comment.

Want to see more? Check out our list of the best AI tools for marketers here.

Automate Your Social Media with Later

As AI tools become more advanced, marketers and creators will be expected to use automation to stay ahead.

Let Later Social help you make social media management that much easier (and faster).

Schedule content for 7 social platforms, draft content for peer review, visualize your feed, and use our AI caption writer in one platform that makes social smooth and scalable.

Start your free trial of any plan today.