MARKETING TERMS

Social Media Glossary & Definitions

Need to understand all the most popular social media terms? We’ve got you covered! Check out our glossary below & stay in the know on all things social.

Also need to spend less time planning & managing your social content? Later has all the tools you need — try them out for free!

Decorative image with 10 examples of social media glossary terms, a fire emoji and a heart emoji

1437 (I Love You Forever)

The number "1437" is commonly used as a numeric representation of the phrase "I Love You Forever."

#

#XYZBCA

#XYZBCA is a popular hashtag on TikTok that people use to gain more views.

@

@ Me (At Me)

When someone says "@ me" on social media or in an online discussion, they are inviting someone to respond directly to them or to include them in the conversation.

A

A/B Testing

A/B testing is a method of comparing two versions of a web page, app, or marketing campaign to determine which one performs better.

Access Group

Access groups is a feature found in the Later app that allows you to assign privileges and permission to specific users and groups to access resources, such as files, folders, and data.

Accountant

“Accountant” is a discreet way to dodge questions about one’s profession and is usually used as slang for “sex work.”

Aesthetic

The term "aesthetic" refers to the intentional design and presentation of visual elements that shape the overall look and feel of your social media presence.

Affiliate Marketing

Affiliate marketing is a type of performance-based marketing in which a business rewards affiliates for promoting their brand and generating customers, leads or sales.

AI (Artificial Intelligence)

AI stands for Artificial Intelligence, which refers to the development of computer systems that can perform tasks that would normally require human intelligence.

Algorithm

An algorithm is a set of rules and calculations used by social media platforms to determine what content to show to users and in what order.

Algospeak

A way that creators can avoid getting their content flagged, often by misspelling or replacing letters in a word.

Alt Text

Alt text, short for "alternative text," is a textual description provided for images and videos for the purpose of enhancing accessibility for individuals who use visual assistive technologies.

Altered My Brain Chemistry

"Altered My Brain Chemistry" is used figuratively on social media to refer to a moment or event that was so impactful it changed your thoughts, perspective or outlook.

AMA (Ask Me Anything)

AMA stands for "Ask Me Anything." It’s a way for someone with a particular area of expertise or experience to call for questions from their community, and they answer as many questions as possible.

AMOS is an acronym commonly used on social media platforms like Instagram or TikTok. AMOS stands for "Add Me On Snapchat," and it is an invitation or request for other users to add the person on Snapchat.

API (Application Programming Interface)

APIs are a set of protocols and tools in apps that specify how software components should interact with each other, making it easier for developers to integrate different systems and create new applications.

Archiving

Archiving on social media refers to the process of preserving and storing content, typically posts or stories, in a hidden or private location within a user's account.

Ate

“She ate", “he ate”, or “they ate” is a slang phrase used to express admiration and praise for someone who has done a great job at something.

ATP (Answer the Phone)

ATP stands for “Answer the Phone" and is a playful acronym someone might use to jokingly or casually request that someone answer their phone immediately when it rings.

B

B2B (Business-to-Business)

B2B stands for "business-to-business," and refers to commercial transactions between two businesses rather than between a business and a consumer (B2C).

B2C (Business-to-Consumer)

"B2C" stands for "Business-to-Consumer." It refers to transactions or relationships where a business sells products or services directly to individual consumers.

Banger

"Banger" is a slang term often used in music to describe a song that is catchy and exciting.

Beacons.ai

Beacons.ai is an AI-powered link aggregator, link in bio, and social media marketing tool.

Beige Flag

"Beige flags" is a trend on TikTok where users share videos about their partners' so-called beige flags—those quirky traits that aren't necessarily good or bad, but still make you pause and think.

BeReal

BeReal is a social platform that encourages users to post in real-time, rather than editing content. Every day at a different time, BeReal sends a notification to all users to shoot & post a photo in 2 minutes.

Bestie

"Bestie" is a slang term derived from the word "best," and it is used informally to refer to a person's best friend. Essentially, a "bestie" is someone's closest and most trusted friend.

Bet

“Bet” is a slang term used when you’re in agreement with someone or something.

BFR (Be For Real)

"BFR" is an acronym commonly used on social media to express disbelief, sarcasm, or outrage towards a particular statement or situation.

Big Yikes

Big Yikes is a phrase or expression of disapproval used on social media and in day-to-day language and conversations.

Binge-watching

Binge-watching refers to the overconsuming multiple episodes of a television show, Youtube videos or entertainment content in one continuous sitting or over a short period of time.

Bio

A bio, short for "biography," on social media refers to a brief description or summary of yourself, your interests, or your brand that appears on your profile.

Blue Checkmark

Also known as the "verified badge," the blue checkmark is a symbol used by various social media platforms to indicate that a particular account has been verified as authentic or legitimate by the platform.

Boy Math

Boy math is a trending internet phenomenon used to joke about male logic. The trend emerged from “girl math” which is used to humourly justify women’s extravagant spending habits.

Boyfriend Effect

The Boyfriend Effect refers to a TikTok trend that shows what people looked like before they got into a relationship versus how they look after getting into a relationship.

Brand Advocate

A brand advocate is a person who actively supports and promotes a particular brand or product on social media or through word-of-mouth.

Brand Ambassador

A brand ambassador is an individual who is hired or chosen by a company or organization to represent and promote its brand positively.

Brand Authenticity

Brand authenticity refers to the degree to which a brand is perceived as being genuine, sincere, and trustworthy by its customers and stakeholders.

Brand Partnership

A brand partnership is a collaboration between two or more brands with the goal of achieving a mutually beneficial outcome.

Brand Style Guide

A brand style guide, also known as a brand guide or brand book, is a document that outlines the visual and stylistic elements of a brand.

C

Camp

On social media, the term "camp" can refer to a particular aesthetic or style characterized by being deliberately exaggerated, theatrical, ironic, and often kitschy/over-the-top.

Campsite.bio

Campsite.bio is a free link in bio tool for social media platforms like Instagram and TikTok.

Cap

"Cap" is a slang term that originated in the United States and is commonly used in African American Vernacular English (AAVE). It means to lie or to make a false statement.

CapCut

CapCut is an AI-powered creative platform that helps users edit videos and image designs. CapCut is known for their viral video templates on TikTok.

Carousel Ads

Carousel ads are a type of advertising format used on social media. It allows advertisers to showcase multiple images or videos within a single ad unit, creating swipeable or scrollable content for viewers.

Caught in 4k

"Caught in 4K" is a slang term that refers to someone being caught doing something wrong or incriminating on camera, typically on a high-quality camera with 4K resolution.

CEO

Calling someone the “CEO” of something means they are the absolute best at that thing.

Chatbot

A chatbot is a computer program designed to simulate conversation with human users, especially over the internet.

Cheugy

"Cheugy" is a slang term used to describe something or someone who is outdated, trying too hard to be trendy, or lacking in style and originality.

Chronically Online

The term "chronically online" has been used to describe those who spend a significant amount of time online.

Clapback

A "clapback" is a term used to describe a sharp, often sassy, and witty response to criticism or a negative comment.

Clickbait

Clickbait is a type of online content, such as an article or video, that uses sensational or misleading headlines, images, or descriptions to attract clicks and generate traffic.

Clout

“Clout” is a slang term referring to a person's influence, reputation, or popularity, especially in online spaces.

Coded

Coded is a social media slang term used to refer to someone or something that has stereotypical or shared traits.

Community Manager

A community manager plays a crucial role in managing and engaging with an organization's online community across various social media platforms.

Content Calendar

A content calendar is a schedule that outlines the specific dates and times when you will publish content on your social media platforms.

Content Creator

A content creator creates & produces content for the internet or other platforms. They can be writers, bloggers, vloggers, podcasters, social media influencers & more.

Content Curation

Content curation is the process of finding, selecting, and organizing existing content from various sources and presenting it in a meaningful way to a specific audience.

Content Marketing

Content marketing is a strategic approach to creating and sharing content with the purpose of attracting or retaining a specific audience and the goal of driving profitable action.

Conversion

Conversion refers to the process of turning a social media user into a customer by encouraging them to take a specific action.

Cottage Core

"Cottage core" is a popular aesthetic and lifestyle trend that has gained traction on social media platforms. It romanticizes a simple and idyllic rural life, inspired by traditional cottages and nature.

CPC (Cost-Per-Click)

Cost per click (CPC) is a metric used in social media advertising and digital marketing to represent the amount an advertiser pays for each click on their advertisement.

Creator Economy

The creator economy refers to the economic system or market that supports and rewards people who create original content for the internet or other platforms.

Creator Marketplace

A creator marketplace refers to a centralized platform made up of content creators who have signed up to join a network with the intention of working with brands.

Cringe

"Cringe" is a term used to describe a strong feeling of discomfort, embarrassment, or awkwardness in response to someone's behavior, words, or actions.

Crispy Rs

Crispy Rs is a social media term that refers to a speech pattern where people emphasize the R sound in words.

Cross-posting

Cross-posting is the act of sharing the same post, message, or content across multiple social media platforms or online communities.

CTA (Call to Action)

A CTA, or call-to-action, refers to a statement or phrase that is designed to prompt an immediate response or action from the audience.

CTR (Click-Through-Rate)

CTR stands for Click-Through Rate, which is a measure of how many times users click on a particular link compared to the number of times the link was displayed.

Customer Reviews

Customer reviews are evaluations and feedback provided by individuals who have experienced a product or service, typically shared on social media platforms.

D

Dark Social

Dark social refers to social sharing that occurs in private digital communication channels, making it difficult to track and measure through traditional web analytics tools.

DC (Dance Credit)

On TikTok, "dance credit" refers to the practice of giving credit to the original creator of a dance routine that is being performed or recreated in a video.

Dead (Or "I'm Dead")

In slang, "I'm dead" is used to convey a strong emotional reaction, typically in response to something funny, shocking, surprising, or absurd.

Ded

"Ded" is an internet slang term that originated from a misspelling of the word "dead."

Deinfluencing

De-influencing is a trend on social media where influencers tell their followers why they should not buy a product.

Delulu

The slang term "delulu" is derived from the world "delusion” or “delusional". It is often used on social media to describe someone who holds unrealistic or overly idealistic beliefs or fantasies.

Demographics

Demographics refer to the characteristics and traits of the users who make up a brand or individual's social media audience.

DM (Direct Message)

DM is an abbreviation for "direct message," which refers to a private message sent between two users on a social media platform.

Doing It For The Gram

“Doing it for the gram” is doing something for the purpose of sharing it on Instagram or other social media platforms, rather than for the experience itself.

Doomscrolling

"Doomscrolling" is a term used to describe the act of excessively scrolling through negative or distressing news or social media content.

Double Tap

"Double tap" refers to the action of tapping twice on a post on social platforms like Instagram to express one’s liking or appreciation for a post.

Doxxing

Doxxing is the act of publicly revealing or publishing private or personal information about an individual without their consent, typically with malicious intent.

Drag & Drop

Later’s Drag & Drop feature allows you to schedule content by simply dragging and dropping it onto the content calendar within the Later app.

Duet

On TikTok, "duet" is a feature that allows users to create a split-screen video with another user's video.

E

Earned Media Value (EMV)

Earned media value (EMV) is a metric used in marketing to estimate the value of exposure or engagement a brand receives through non-paid channels.

Engagement Rate

Engagement rate is a metric used in social media marketing to measure how actively and deeply users are interacting with a particular piece of content.

Era

Era is a turn of phrase popular on social media and used to label your current interests or priorities.

Evergreen Content

"Evergreen content" refers to content that is always relevant and remains fresh and valuable to readers or viewers over time.

Extra

“Extra" is a slang term used to describe someone or something that is over-the-top, excessive, or dramatic in behaviour, appearance, or actions.

F

Face Card

Face card is a social media slang term that means someone is so beautiful or attractive that they can get anything they want, like an unlimited credit card.

Fam

On social media, the term "fam" is an informal and affectionate slang term used to refer to one's close friends or family.

Fan Girl

A "fan girl" is a term used to describe an enthusiastic and dedicated female fan, typically of a particular celebrity, fictional character, TV show, movie, book series, or music group.

Fandom

A "fandom" is a term used to describe a subculture of fans who are intensely devoted to a particular area of entertainment, such as a TV show, movie series, book, video game, or music group.

Fax, No Printer

"Fax, no printer" is a slang term expressing a strong sense of agreement similar to saying "that's the truth" or "you're absolutely right."

Featured Banner

“Featured Banner” is a customizable banner that appears at the top of a Link in Bio by Later landing page.

Filter

A filter refers to a digital tool or feature that allows users to modify or enhance their photos or videos, typically for social media usage.

Finna

"Finna" is a slang term that is short for "fixing to" or "going to."

Finsta

A "finsta" is a term used to describe a Fake Instagram account. It refers to a secondary Instagram account that people create alongside their "real" Instagram account.

Fire

“Fire" is a slang term used to describe something that is exciting, outstanding, or gaining popularity quickly.

Flex

On social media, the term "flex" is used to showcase or boast about one's achievements, possessions, skills, or attributes.

Flop Era

"Flop era" is a slang term that refers to a period of time in someone’s life where they’re experiencing a failure.

Focus Groups

A focus group is a research method that involves a small, diverse group of people brought together to discuss and provide feedback on a specific topic, product, service, or concept.

Follow Friday (#FF)

"Follow Friday," often abbreviated as "FF" or “#FF”, is a social media practice where users recommend or promote other users to their followers on Fridays.

FR (For Real)

FR, short for "For real", is a slang term that is commonly used to express agreement, confirmation, or sincerity.

FYP (For You Page)

The FYP displays a personalized feed of recommended videos for each user. It’s designed to create an engaging experience for each user.

G

Gatekeeping

Gatekeeping is not disclosing information to keep something exclusive. For example, a creator refusing to share where they got something for fear that it will sell out as a result. Cough, Kylie Jenner, cough.

Gen Z

Gen Z, also known as the post-millennial generation, refers to people who were born between the mid-1990s and the mid-2010s.

Ghosting

"Ghosting" is a term that is commonly used in dating and social relationships to refer to the sudden and unexplained ending of communication or contact with someone.

GIF

GIF stands for Graphics Interchange Format and is a type of digital image file that is often used for short, looping animations. They’re often used to create memes and other types of social content.

Girl Math

Girl math is a trending phenomenon that emerged on TikTok and is used to describe the way girls justify their spending habits.

Girlfriend Effect

The Girlfriend Effect refers to a TikTok trend that seeks to prove that men’s style and fashion sense get a major upgrade when they enter a relationship.

Girlie

“Girlie" is a social media slang term used playfully to refer to girls or women in a lighthearted or affectionate way.

Glow-Down

The term "glow-down" is a play on the phrase "glow-up" and is used to describe a situation where someone's appearance or overall attractiveness has diminished or taken a downturn.

Glow-Up

A glow-up is a major or impressive transformation. On social, a glow-up celebrates and shares these transformations and can be a positive and empowering way to recognize personal growth and development.

Go Live

On social media, the term "go live" refers to the act of broadcasting a live video stream in real-time.

Goblin Mode

"Goblin mode" is a term on social media used to refer to a state of unapologetic self-indulgence, laziness or greed.

GRWM (Get Ready with Me)

"GRWM" stands for "Get Ready With Me". It is a popular social media hashtag and trend that involves posting a video or series of photos showing the process of getting ready for an event or activity.

Gucci

In contemporary slang, "gucci" is used to describe something as good, cool, or excellent. It originated from the luxury fashion brand Gucci, but its meaning has expanded beyond its association with the brand.

H

Hashtag

A hashtag is a word or phrase preceded by the "#" symbol and is used to categorize and index content on a particular topic, making it easier to find and follow conversations and posts related to that topic.

Highkey

Saying something is highkey describes something you want to brag about or emphasize. For example, we highkey love scheduling social media posts in advance. 😉

Hoo.be

Hoo.be is an invite-only link in bio tool that caters exclusively to top brands and content creators.

Hot Girl Summer

"Hot Girl Summer" was coined by rapper Megan Thee Stallion to describe being confident, having fun and not caring what others think.

Hot Girl Walk

"Hot girl walk" is a slang term for a daily stroll where people dress up and get outside.

I

I Was Today Years Old

"I was today years old" is a playful expression used on social media to humorously convey the discovery or realization of something new or surprising.

I'm Baby

"I'm baby" is an internet slang phrase used to convey a sense of vulnerability, innocence, or helplessness in a lighthearted way.

IB (Inspired By)

The acronym "IB" in social media followed by "inspired by" typically means that the person is giving credit to someone or something that has influenced or inspired them.

Ick

"Ick" is a slang term that is commonly used to describe a feeling of disgust or aversion towards something or someone.

ICYMI (In Case You Missed It)

"ICYMI" is an acronym that stands for "In Case You Missed It." It’s commonly used in online communication, particularly on social media platforms and in emails.

IFYKYK

"IFYKYK" is a social media acronym that stands for "If You Know, You Know."

IJBOL (I Just Burst Out Laughing)

IJBOL is a social media acronym that stands for “I just burst out laughing.”

IMO

"IMO" is an acronym that stands for “in my opinion” and is commonly used on social media and in general online communication.

Inbound Marketing

Inbound marketing is a marketing method that focuses on attracting and engaging customers through the creation and distribution of valuable content and experiences.

Influencer

An influencer is a person who has a large and engaged social media following and can influence the opinions, behaviors, and purchase decisions of their followers.

Influencer Marketing

Influencer marketing is a marketing strategy that involves partnering with individuals who have a large and engaged following on social media to promote a brand, product, or service.

Influencer Marketing Management

Influencer marketing management is a strategic process of identifying, recruiting, and managing influencers to promote a brand or product.

Influencer Marketing Software

Influencer marketing software refers to tools and platforms designed to facilitate, streamline, and optimize influencer marketing campaigns.

Innit

"Innit" is a British English slang and popular social media expression that is a contraction of the phrase"isn't it" or "is it not."

Instagram Algorithm

The Instagram algorithm is a system used by the social media platform to determine the order in which content is displayed in a user's feed. The algorithm uses machine learning to show users engaging content.

Instagram Carousel

An Instagram carousel is a feature on Instagram that allows users to post up to 10 photos or videos in a single swipeable post.

ION (In Other News)

"ION" is an acronym that stands for "In Other News." It’s often used in informal communication, particularly in online chats, social media posts, or text messages.

ISO (In Search Of)

ISO is an acronym that stands for "In Search Of".

It's Giving

"It's Giving" is a slang term that refers to someone or something emitting a particular vibe.

It's Whackadoodle Time

When someone says "It's whackadoodle time" on social media, it’s typically an expression used to convey a sense of silliness, absurdity, or playful craziness.

K

Koji

Koji is a link in bio tool geared towards users looking to engage with and monetize their audience on social media. Koji was acquired by Linktree in December 2023.

Komi

Komi is a personalized link in bio and commerce tool for creators launched in 2021.

KPIs (Key Performance Indicators)

Social media KPIs, or key performance indicators, are metrics used to measure the effectiveness and performance of a company's social media marketing efforts.

Krissed

“Krissed” is a TikTok prank that refers to the act of “getting Krissed” which involves receiving a specific video on social media of Kris Jenner dancing to Lady Marmalade.

L

L (Loss)

In social media slang, "L" is often used as an abbreviation for "loss" and is used to describe a situation in which someone or something has experienced a defeat, failure, or setback.

Later Link in Bio

Later Link in Bio is a mini web page that provides an easy way for your followers to find important links related to your brand.

Lemon8

Lemon8 is a social media platform owned by ByteDance, which launched in 2020. Lemon8 has been described as a combination of Pinterest and Instagram.

Lewk

“Lewk" is a slang term used to describe a distinctive or unique style, particularly in the realm of fashion, makeup, or overall appearance.

Link in Bio (Phrase)

The phrase "link in bio" refers to a clickable hyperlink that is placed in the bio or biography section of a user's social media profile.

Link Tree

A "link tree" often refers to a specific type of tool or service that allows individuals, especially those active on social media, to create a landing page containing multiple links.

Linktree (Linktr.ee)

Linktree (Linktr.ee) is a popular online tool that allows users, particularly on social media platforms like Instagram, to create a customized landing page containing multiple links.

Live Streaming

Live streaming refers to the broadcasting of live video and audio content over the internet, in real-time.

Lookalike Audience

A "lookalike audience" is a marketing term that refers to a group of individuals who share similar characteristics, behaviours, or interests to an existing audience or customer base.

Loop

On TikTok and Instagram Reels, a loop refers to a video that automatically replays itself after it ends.

Lowkey

Lowkey describes something you want to do in secret or keep a low profile about.

M

Macro Influencer

A macro influencer is a type of social media influencer who has a large following and significant influence within their niche or industry.

Main Character Energy

Having Main Character Energy means that you’re acting as if you’re the star of your own show — the general consensus is that this a good thing!

Marketing Funnel

A marketing funnel is a framework for understanding and optimizing marketing for the stages that a customer goes through before making a purchase.

Marketing Proposal

A marketing proposal is a document used by marketers to communicate a comprehensive marketing plan for a specific project, campaign, or client.

Media Kit

A media kit is a promotional document that provides key information about an influencer, their brand, and their social media presence. It’s essentially like a resume or portfolio for influencers.

Media Library

The media library is a feature within Later that allows users to store and organize the media (e.g., photos and videos) they plan to use in their social media posts.

Mega Influencer

A mega influencer is a social media influencer with a very large following, typically in the millions.

Meme

A meme is a cultural phenomenon that has taken the world of social media by storm. Memes can take many different forms, including images, videos, GIFs, and text.

Menty B

Menty B is a nickname for “mental breakdown” a term that has gained traction on social media platforms like TikTok and Instagram.

Micro Influencer

A micro influencer is an influencer who has a relatively small following on social media, typically ranging from 5,000 to 100,000 followers.

Mid

"Mid" is a slang term that is commonly used on social media platforms like Twitter, Instagram, and TikTok. It’s typically used as a prefix to describe something that is average or mediocre.

Milkshake App

The Milkshake app is a free website builder and link in bio app. It allows users to turn their social media link in bio into a website to sell products and share content.

Millennials

Millennials, also known as Generation Y, are a demographic cohort that typically refers to individuals born between the early 1980s and the mid-1990s to early 2000s,

Moots

On social media platforms like Twitter or Tumblr, "moots" is a term used to refer to mutuals. "Moots" is short for "mutuals" or "mutual followers."

Mute

"Mute" refers to a feature that allows users to hide or silence posts, updates, or notifications from specific accounts or keywords without unfollowing or blocking them.

N

Nano Influencer

A nano influencer is a social media influencer with a very small following, typically between 500 to 5,000 followers.

Natural Language Processing

Natural Language Processing (NLP) is a subfield of artificial intelligence (AI) that focuses on the interaction between computers and human language.

Naur

"Naur” is a phrase often used on social media to describe the way that people with Australian accents pronounce the word “no”.

Nepo Baby

“Nepo baby", a play on the word "nepotism", is used to refer to a person who benefits from their family connections or privileged background rather than their own merit or talent.

Not Me

When someone uses the phrase "Not me (??)" on social media, they’re conveying a sense of astonishment or disbelief.

NPC (Non Player Character)

"NPC" stands for "Non-Player Character" and is used as a metaphor to describe someone who is perceived as lacking independent thought or blindly following trends.

NPS (Net Promoter Score)

Net Promoter Score (NPS) is a widely used metric that measures customer loyalty and satisfaction. It has become a popular way for businesses to gauge their customers' likelihood to recommend them.

O

Ok, Boomer

"Ok, boomer" is an internet catchphrase used to dismiss negative comments and attitudes associated with baby boomers.

Old Money Aesthetic

“Old Money Aesthetic” is a TikTok trend that refers to a style associated with the established and wealthy elite.

Online Community

An online community refers to a group of individuals who interact and engage with one another through online platforms, websites, and on social media.

OOMF

OOMF is an acronym that stands for "One of My Followers” and is used as a way of referring to someone without mentioning their name to maintain privacy, confidentiality or even mystery.

Open Graph

Open Graph is a technology protocol developed by Facebook that allows webpages and web developers to control how their content is presented and shared on social media networks.

OpenAI

OpenAI is an artificial intelligence (AI) research laboratory and company dedicated to advancing and promoting the development of artificial general intelligence (AGI).

Opp (Opponent or Opposition)

"Opp" is a slang abbreviation of the word "opponent" or "enemy." It is commonly used to refer to someone who is viewed as an adversary or someone with whom one has a conflict or disagreement.

Organic Reach

Organic reach refers to the number of unique users or followers who see and engage with your content on social media without any paid promotion or advertising.

P

Personal Brand

Personal brand refers to the way an individual presents and represents themselves online, showcasing their unique identity, expertise, values, and interests.

PFP

PFP is an acronym that stands for "Profile Picture" on social media platforms and other online platforms.

Pinned

"Pinned" refers to a social media feature that allows users to keep a specific post or tweet at the top of their profile or feed.

Pitch

In the context of marketing and social media, "pitch" refers to the act of presenting or promoting a product, service, or idea to a target audience, brand, or potential customers.

POV Video

A POV (point of view) video is a type of video filmed from the perspective of the person who is creating it, giving the viewer a sense of being there in the moment and experiencing the events as they unfold.

PSA (Public Service Announcement)

A PSA, or Public Service Announcement, refers to a post or message intended to raise awareness about a specific issue, educate the public, or promote a cause or important message.

Put on Blast

When someone says they're going to "put someone on blast," it means they intend to publicly expose or criticize that person's actions, behavior, or personal information.

Q

Quiet Quitting

Quiet quitting, also known as silent resignation or stealth resignation, refers to a situation where someone disengages or withdraws from their job without explicitly expressing their intention to leave.

R

Rat Girl Summer

Rat Girl Summer is a TikTok trend that advises young women to act like a city rat in the summer, as in, lurk around, snack on treats, and live unabashedly.

Ratio

The term "ratio" refers to a situation where the number of replies or comments on a post significantly outweighs the number of likes or retweets it receives.

Re-pin

"Repin" is a term used on the social media platform Pinterest. It refers to the action of saving or sharing someone else's image or posting on your own Pinterest board.

Referral Traffic

Referral traffic refers to the visitors who come to a website through a hyperlink or referral link from another website.

Rent Free

“Rent free” is a slang phrase used to describe a situation where something is occupying a significant space in someone else’s mind.

Reply Guy

A "reply guy" is a social media term used to describe a specific type of user who consistently and excessively replies to other people's posts, especially those who have a larger following.

Retargeting

Retargeting, also known as remarketing, is a digital marketing strategy that involves targeting users who have already interacted with a brand or visited a website.

Retweet (RT)

"RT" stands for "retweet." A retweet is a feature on Twitter that allows users to share someone else's tweet with their own followers.

Rizz

“Rizz” is a slang term that refers to someone’s skill in charming or seducing a potential romantic partner.

RN (Right Now)

On social media, "RN" is an abbreviation that stands for "right now." It’s commonly used to convey that something is happening at the present moment or to express immediate actions or feelings.

ROI in Marketing

ROI (Return on Investment) is a marketing metric used to evaluate the efficiency and profitability of an investment.

Roman Empire

Roman Empire refers to a 2023 TikTok trend where people would ask their male partners how often they thought about the Roman Empire to which the majority responded with pretty often.

S

Salty

The term "salty" is commonly used in slang to describe someone who is behaving or expressing themselves in a resentful, bitter, or irritated manner.

Say Less

This phrase means “I’m already convinced, you don’t have to say anything else to get me on board.”

Scrubbing

"Scrubbing" is a term used in video playback that refers to the ability to quickly navigate through a video by dragging a slider or timeline bar back and forth.

Sending Me

“Sending me" is a slang phrase used to describe a situation where someone or something is giving you a strong emotional reaction.

SEO (Search Engine Optimization)

SEO is the process of optimizing a website or online content to improve its ranking and visibility in search engine results pages.

Shadowban

Shadowbanning is a practice that is sometimes used by social media platforms to limit the visibility of a user's content without the user being aware of it.

Share of Voice (SOV)

Share of Voice (SOV) is a marketing metric that refers to the percentage of a brand's total advertising impressions or mentions within a specific market or industry.

Sheesh

"Sheesh" is an exclamation or interjection that is often used to express a range of emotions, such as surprise, disbelief, frustration, or admiration.

Shook

“Shook” is a slang term used to describe a state of shock, surprise, or astonishment. It is typically used when something unexpected or impactful happens that leaves a person feeling mentally shaken.

Shorby

Shorby is a link in bio tool that allows users to create landing pages containing multiple links that they can add to their social profiles to showcase their content.

Side Eye

"Side eye" is a term used in social media to describe a facial expression or gesture where someone looks at another person or something with skepticism, doubt, or suspicion.

Simp

“Simp" is a slang term used to describe a person who is perceived as overly submissive or even desperate for the attention or affection of someone without receiving anything in return.

Situationship

A "situationship" is a term used to describe a romantic or intimate relationship that lacks clear definitions or commitments typically associated with traditional romantic relationships.

Sksksk

"Sksksk" is an internet slang term that is often used to express excitement, amusement, or to convey laughter.

Slay

“Slay" is a slang term used to describe someone who has done so exceptionally well that they killed it, hence “slay.”

Sleep On

On social media, the phrase "sleep on" or "don't sleep on" is often used to encourage others to pay attention to or not overlook something of value, such as a person, idea, song, or opportunity.

Sliding into DMs

"Sliding into the DMs" suggests a stealthy way to message someone without being noticed. This phrase is often used in a lighthearted or humourous way.

SMART Goals

SMART goals is an acronym that stands for Specific, Measurable, Achievable, Relevant, and Time-bound.

SMB (Small and Medium-sized Business)

"SMB" stands for "Small and Medium-sized Business." This term is used to categorize businesses based on their size and level of operations.

SMH (Shake My Head)

In internet slang, "SMH" stands for "shaking my head." It is often used to express disapproval, disappointment, or frustration with someone or something.

Social Listening

Social listening is a marketing strategy that involves monitoring and analyzing online conversations related to a brand, industry, or topic.

Social Media

Social media refers to online platforms and tools that enable people to communicate and interact with each other, share content and ideas, and participate in online communities.

Social Media Analytics

Social media analytics is the practice of gathering and analyzing data from social media platforms to inform business decisions.

Social Media Automation

Social media automation refers to the process of automating posting, scheduling, and managing social media content across multiple platforms.

Social Media Etiquette

Social media etiquette refers to the accepted norms, guidelines, and practices that govern appropriate behaviour and conduct on social media platforms.

Social Media Handle

A social media handle, also known as a username, is a unique identifier that individuals or businesses use to represent themselves on social media platforms.

Social Media Management

Social media management refers to the process of planning, scheduling, and publishing content on social media platforms, as well as interacting with followers and managing online communities.

Social Media Manager

A social media manager is a professional responsible for managing and executing social media marketing campaigns for individuals, brands, or organizations.

Social Media Monitoring

Social media monitoring is the process of actively tracking and analyzing social media channels to gain insights into the conversations and sentiments surrounding a brand, product, or industry.

Social Proof

In marketing, social proof refers to the concept that people are influenced by the actions and opinions of others when making decisions, particularly purchasing decisions.

Social Selling

Social selling is a sales strategy that leverages social media platforms to connect, engage, and build relationships with potential customers.

Social Sets

Later created Social Sets to help you organize your social profiles.

Soft Launch

Soft launch on social media refers to a limited release of a product, service, or campaign to a smaller audience before the full public launch.

Spamming

On social media, spamming refers to the act of repeatedly posting or sharing unsolicited and often unwanted content in a disruptive manner.

SRP (Social Relationship Platform)

SRP is a marketing acronym for Social Relationship Platform, a centralized platform that allows companies to manage and post to multiple social media channels.

Stan

On social media, "stan" is a term used to refer to someone who is a very enthusiastic and dedicated fan of a particular celebrity, musician, or public figure.

Stan Store

Stan Store is an e-commerce and link in bio platform designed for creators to sell their digital products, online courses, memberships, and create email lists.

Stitch

Stitch is a feature on TikTok that allows users to incorporate a section of another user's video into their own.

Stock Photos

Stock photos are photographs often taken by professional photographers and made available for use for websites, social media, print materials, or advertising.

Sus

"Sus" is an abbreviation for "suspicious" or "suspect" on social media. It's often used when someone thinks that something is not quite right or doesn't seem trustworthy.

Swiftie

A "Swiftie" is a term used to describe a dedicated and passionate fan of the singer-songwriter Taylor Swift.

T

Target Audience

Target audience refers to the specific group of individuals or users that a brand, business, or content creator aims to reach and engage.

TBF (To Be Fair)

"TBF" is an abbreviation that stands for "to be fair." It is used to preface a statement or opinion in which the person wants to acknowledge a different perspective or provide context.

TBT

"TBT" is an abbreviation for "Throwback Thursday,” a popular hashtag used to share old memories and experiences with others, and to celebrate the past.

Tea

Online, tea refers to gossip. “Spilling the tea” is another way of saying “spilling the beans”.

Terms of Service (ToS)

"TOS" commonly stands for "Terms of Service,” a set of rules and guidelines that users must agree to follow when using a particular service or platform, typically outlined by the service provider or website.

Test Issue

Test test test

TFW (That Feeling When)

"That feeling when" is a phrase used to introduce a relatable situation or experience.

That Girl

“That girl” is a social media lifestyle trend that refers to women who prioritize wellness, productivity, beauty and mindfulness.

Thought Leader

A person who is recognized as an authority in a particular field and is considered to be influential in shaping the direction of that field.

Thread

On social media, a thread is a series of connected posts or comments on a specific topic or conversation.

TikTok Conversations

TikTok Conversations is a tool created by Later that lets you easily read, reply to, hide, and delete TikTok comments at scale.

TikTok Reaction

A TikTok Reaction refers to a type of video response that users can create to engage with or respond to another user's content.

TikTok SEO

TikTok SEO is the process of optimizing content to improve its visibility and ranking in the TikTok algorithm.

Touch Grass

Touch Grass is a figurative expression to suggest that someone should spend time outdoors, disconnect from technology, and engage with the physical world, specifically by being in nature or getting fresh air.

Trigger Warning (TW)

A trigger warning is a notice provided before content that could potentially evoke strong emotional or psychological reactions in individuals who have experienced trauma or have specific sensitivities.

Troll

Online, a "troll" refers to someone who intentionally engages in disruptive or provocative behaviour to elicit emotional reactions or stir up controversy.

Tube Girl

Tube Girl is the nickname given to TikToker Sabrina Bahsoon who went viral in the summer of 2023 for videos of her dancing on the London Tube to pop songs.

U

Understood the Assignment

“Understood the assignment" is a phrase that is used to acknowledge someone who has done an exceptional job or exceeded expectations.

Unfollow

"Unfollow" refers to the action of ceasing to follow or subscribe to another user's updates, posts, or content on a social media platform.

Unserious

On social media, the term “unserious” is often used to describe content, discussions, or individuals who are not taking a particular topic or situation seriously.

Unwell

The term “unwell” is often used as a way to describe a person’s mental or emotional state.

URL Shortener

A URL shortener is a tool that takes a long URL (Uniform Resource Locator) and creates a shorter, condensed version that redirects to the original URL when clicked.

User-Generated Content

User-generated content (UGC) is any type of content that is created and published by unpaid contributors or fans who are passionate about a particular topic or brand, rather than by professional journalists, publishers, or content creators.

V

Valid

“Valid” is often used to express agreement, understanding, or recognition of someone’s perspective, experiences, or feelings.

Vanity Metrics

Vanity metrics refer to data and measurements that look good on the surface but may not provide meaningful insights into business performance or contribute to informed decision-making.

Verified

“Verified” refers to the process by which an account or profile on social media is confirmed as authentic and genuine by the platform itself.

Vibe Check

"Vibe check" is a phrase used on social media to inquire about or assess the general atmosphere or mood of a person, group, or situation.

Viral

To be “viral” on social media means that a piece of content, such as a post, video, or image, has become extremely popular and is being shared by a large number of people on various social media platforms.

Vlogging

“Vlogging” refers to video blogging and “vlog” refers to video blog. “Vloggers” is short for video bloggers. It involves creating and sharing video content online to a community of followers.

Y

YouTube Shorts

YouTube Shorts is a feature introduced by YouTube as a response to the popularity of short-form video content on social media platforms like TikTok and Instagram Reels.

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