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One link in bio, Endless Possibilities

Turn followers into customers with Later’s link in bio tool.

Use link in bio from Later to create a fully customizable link in bio web page for your Instagram, TikTok, and Snap profiles.

What is link in bio?

Link in bio is a mini web page built into your Instagram, TikTok, and Snap profiles—making your content clickable and easier to find.

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Turn followers into customers

Track sales with custom affiliate links for Instagram, TikTok, and Snap.

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Grow your following on every platform

Help followers discover your website, social profiles, and mailing list.

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Manage all your links in one place

With just one link, your followers can find exactly what they're looking for.

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Customize for SEO & appearance

Customize your link in bio page to match your brand aesthetic and optimize metadata for search engines.

HOW TO CUSTOMIZE LINK IN BIO

Make your page as unique as you.

Customize with buttons, featured media, scrollable banners, linked posts, and design your page to match your brand aesthetic.

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    Custom design

    Bring your brand to life with custom buttons, backgrounds, text colors, and themes.

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    Featured banner

    Drive traffic to your most important links with a featured banner that shows off your top content.

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    Mailchimp integration

    Collect and grow your list of email subscribers and keep your audience in the know.

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    Custom SEO

    Personalize the title tag and meta description of your Later link in bio page for search engines.

LINK IN BIO FEATURES

Here’s what you can do with link in bio.

Manage all your links from one easy-to-use platform. Curate, sell, grow, and engage your audience all from one link.

Customer clicks on Foam’s Link in Bio page on Instagram to purchase a lipstick on their website

SET UP LINK IN BIO

Drive traffic and clicks

Your link in bio page takes visitors past your profile to anywhere else on the web. Whether it’s a blog post or product page with your latest offer—you decide where your followers go next.

Foam uses Link in Bio to add links to Instagram and TikTok posts and tracks performance with Later

MEASURE WHAT MATTERS

Track every sale

Using Instagram for e-commerce? Later’s link in bio lets you add up to 5 links on each Instagram,TikTok, or Snap post so you can direct your followers to your website or online shop. Plus, use our custom affiliate links to track every sale.

Foam claims its custom link in bio URL and customizes its page with its top products

CUSTOMIZE YOUR URL

One link in bio. Endless possibilities.

Keep your social bios looking clean and fresh with a customizable link in bio URL. No more copy and paste—manage all your links from one easy platform.

HighSnobiety's Link In Bio grid page on an iPhone
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“Link in bio landing page is a copy of the account’s grid. This is a seamless experience for our users who are looking for more. We use the Link in Bio analytics to send reports back to section editors about what people are clicking through to.”

Brock Cardiner

Editorial Director, HighSnobiety

Read case studies

FAQ

  • As long as you have over 1000 followers on TikTok, you’ll be able to add a customizable link in bio page to your TikTok bio. With Later’s link in bio, you can link TikTok posts from your feed to specific URLs to drive traffic and increase engagement from TikTok.

  • Yup! You can use the same link in bio link for both your Instagram, TikTok, and Snap profiles. Your followers will see the posts from the platform that they’re on when they click your bio link and will be able to toggle between your TikTok, Instagram, and Snap feeds to see even more of your great content.

  • With link in bio, you can drive traffic to your website, product pages, blog posts, and more—all through the link in your Instagram bio! Unlike Instagram shop tags, link in bio doesn’t tag posts directly on your Instagram feed. Instead, you get a separate clickable link in bio page that looks like your Instagram feed.

  • Linking is available on all Later plans. Single links can be added to all TikTok, Instagram, and Snap posts. Growth and Advanced plans can add up to 5 links per Instagram post.

  • Yes. For links to display as a post on your link in bio page, they need to be attached to an Instagram or TikTok post.

    If you have previously published posts, you can always add them to your link in bio page through Later.

  • Your link in bio page will contain any posts tagged with a link. Meaning it may not mirror your exact feed if you don’t tag every single post with a link.

  • No problem. Analytics inside Later will help you measure ROI from Instagram, too. Here’s a look at what you can do with link in bio analytics.

  • You can use link in bio on any Instagram profile! Yep, that’s right—personal, creator, or business profiles are all eligible for link in bio.

    Adding a bio link to TikTok requires a TikTok Business account (not a personal account) with over 1000 followers.

  • Yes! Easily switch from Linktree to Later’s link in bio tool by importing your existing Linktree page without having to recreate any existing links. It’s quick and easy–we’ll import your profile, social links, and design!

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Add a link in bio to your Instagram, TikTok, and Snap.

Get Later’s link in bio tool for free.