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Launching spooky season early: A creator-led campaign with 13x ROI

At a Glance

  • 6

    Influencers

  • 78

    Total Pieces of Content

  • 1.2M

    Total Impressions

  • 99.9%

    Positive/Neutral Comment Sentiment

The Objective

Managing Social In-House

With hundreds of thousands of brands using Later to power their content strategy, it only makes sense that we do the same. Our in-house social team uses Later Social to manage all things content—from planning campaigns and crafting posts to engaging with our community in real-time.

Chantal Hermetz, Social Media Manager, and Kayla Monis, Brand Marketing Manager, collaborate closely to support Later’s multi-channel presence while staying nimble, on-brand, and deeply tapped into culture. They also rely on Later Social to stay organized across both the Mavely and Later brands—ensuring consistent messaging and a seamless workflow, no matter the account.

“Having everything in one place — content, analytics, scheduling — is a huge time-saver. Later Social helps ensure our messaging stays consistent across channels, even as we move fast.”

Kayla Monis

Brand Marketing Manager at Later

Later Social

Manage all your social media posts in one place.

Get 14 days for free

Later Social

Manage all your social media posts in one place.

Get 14 days for free
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