In a landmark $250 million deal, the Later and Mavely acquisition marks a significant milestone in our mission to revolutionize how marketers and creators work together to drive measurable business outcomes.
Table of Contents
A Game-Changing Partnership
The acquisition of Mavely from Nu Skin Enterprises (NYSE: NUS) represents more than just a business transaction — this is about reshaping how creators and brands connect, collaborate, and create value together.
Creators aren't just content makers, they're powerful business partners. And traditional marketing needs a serious upgrade. By combining Later's advanced AI predictive analytics with Mavely's extensive network of over 120,000 creators, we're building a powerhouse solution that connects every dot from awareness to conversion.
"Bringing Mavely under the Later umbrella is a major step in redefining how marketers and creators work together," says Scott Sutton, CEO of Later. "Mavely brings incredible technology, expertise, and a shared vision. By combining our strengths, we are enhancing the value we provide to marketers and empowering creators to build sustainable, income-generating businesses."
Why Mavely? Their impressive track record speaks for itself. Their creator network drives over $1 billion in annual GMV across over 1,400+ major brands, including Nike, Anthropologie, Lululemon, Macy's, Old Navy, and Adidas. This extensive network and proven performance data will now power Later's AI-driven approach to creator marketing (win-win).
What This Means for Brands and Creators
This acquisition brings exciting new capabilities to the Later platform:
For Brands and Marketers:
Find creators that drive sales across products, categories, and brands like yours
Run ROAS-based campaigns with predictable outcomes through Mavely’s network of affiliate creators
Access to first-party performance data from Mavely's creator network
More predictable, attributable outcomes for creator partnerships
Deep insights into creator-driven clicks, orders, and revenue across product SKUs, categories, brands, and retailers
For Creators:
More ways to monetize your content and build a sustainable, income-generating business
Low barrier to entry. Sign up and start generating commissionable sales today.
Partner with a vast network of 1,400+ brands and retailers
Granular reporting and insights for tracking and optimizing performance
Earn more with Mavely. Stack your earning with commissions, bonuses, campaign fees, and referral fees
See how we’re helping brands and creators earn more.
Leadership for the Future
We're excited to welcome Mavely's founders to the Later leadership team. CEO Evan Wray and CTO Sean O'Brien will play key roles in shaping the future direction of our combined company.
"We've always believed in the power of creators to drive authentic engagement and real business outcomes," says Wray. "Joining forces with Later allows us to take this to the next level, creating a more comprehensive platform that delivers value to both creators and marketers."
Looking Ahead
This acquisition reinforces Later's position as the enterprise leader in social media and influencer marketing. We're committed to continuing our focus on innovation, enhancing creator collaboration, and helping marketers plan, budget, forecast, and deliver measurable results with greater confidence.
Stay tuned for updates as we integrate Mavely's capabilities into the Later platform. We can't wait to show you what's next!
Want to learn more about what this means for your business? Get in touch with our team.
