Did you know you could add clickable links to Instagram Stories? For influencers looking to increase traffic to their personal website or Link in Bio, this can be an invaluable tool.
Whether your goal is to monetize your content, expand your reach, or boost engagement, this step-by-step guide has what you need to start adding links to Instagram Stories using the link sticker. Check it out!
How to Post Links to Instagram Stories With the Link Sticker
If you have a Business or Creator account on Instagram, you can now share links to any destination straight from your Instagram Stories – regardless of how many followers you have.
You can add links to your stories by using Instagram’s clickable link sticker.
This extremely visible sticker can be added anywhere on a story. It also shows viewers the first part of the destination link (i.e. the domain), giving more transparency.
Here's how to add a link sticker on stories:
#1: Head to the Instagram Stories sticker tray and select the link sticker.
NOTE: If you don't have access to link stickers just yet, sit tight. Instagram only just made this announcement, so it may take a few days to see them in the lineup.
#2: Paste your link into the link field.
#3: Switch the text and color by tapping on the sticker.
It’s that easy!
PS: Did you know you can also add links to your Instagram feed posts with Later?
Link in Bio by Later allows you to create a landing page with multiple buttons and a fully clickable version of your Instagram feed — that you can pop straight in your Instagram link in bio.
It’s like a mini website, but for your Instagram account.
You can set up Link in Bio right now when you try Later free for 14 days!
How to Drive More Traffic from Instagram Stories with Link Stickers
If you really want to use your Instagram Stories to drive traffic, it’s important to add a clear call-to-action (CTA).
This could be a verbal call out, some on-screen text, an animated GIF, or all of the above.
Prompting your followers to check out your links can really boost your clicks (and sales!).
ICYMI: You can visually plan and schedule your Instagram Stories in advance with Later. You’ll get all your assets, links, and copy delivered straight to the Later mobile app when it’s time to publish, so you can share a story in two taps! Start your free trial today.
